Shoe stock kidnapping Electric dealer: Forced low price fast shipping

April 17 News, from the special step, Anta and other upstream shoe enterprise inventory pressure is gradually to marry the channel, the electricity quotient first: a brand inventory hundreds of thousands of pairs, turnover days more than 90 days. On the other hand: upstream shoes for the clear inventory of continuous price reduction, the longer the channel inventory, floating loss more. Footwear dealers are forced into a dilemma: want to increase customer unit price and gross profit? Inventory and declining supply prices do not agree to fast shipments, do channel cheap "Porter"? Capital pressure, White for others to do wedding clothes.

Traditional shoe companies: Inventory problem pull down 10% net profit

"Now (Jinjiang traditional shoes) inventory to what extent?" "Wang Dongzhu has been brewing for a long time," very, very serious, serious enough to affect their survival.

Wang Dongzhu is the Jinjiang Electric Business Association president, Jinjiang has become "China shoes are", with Anta, special step, Jordan, 361°, such as a number of local well-known footwear brands. Wang Dongzhu revealed that the association has just been set up this month, the important purpose of the formation is to help shoe companies clean up inventory.

Shoe Enterprise Inventory Backlog may refer to a group of data: 2011 Annual Report of the disclosure, it has 5-6 months of inventory to digest, the CEO Zhihua said, "This year is a year of inventory clearance", Anta 2011 Annual Report disclosed that, as of December 31, 2011, Anta inventory amount of http:// Www.aliyun.com/zixun/aggregation/36832.html ">6.18 billion, year-on-year increase 36.1%;361° inventory amount reached 451 million yuan, increased 81.8%, The average inventory turnover period of 6 months was increased from 19 days last year to 45 days; the stock and stock turnover cycle of the brand used by Li Ning and special step also increased in varying degrees.

For a more intuitive statement: Dangdang CEO Guoqing in the Footwear industry summit, said that if the shoe stock problem solved, "net profit can increase 8%-10%".

Traditional shoe companies through a variety of ways to ease inventory pressure: Li Ning opened 340 discount stores and factory stores, cleaning up the inventory, 300 million yuan buy back dealers in the hands of "unsold products", and the brand, such as horse, Anta and other brands through the reduction of the dealer's shipping prices, accelerate clean-up.

"For shoe enterprises, the production efficiency is more and more high, the supply chain is more and more powerful, but the traditional channels and demand did not keep up", Zhang Ju Senior vice president of the high level, which is the main reason for inventory, and the emerging electric business channels to become a good solution to the inventory a breakthrough.

As everyone knows, shoe companies placed great expectations on the electrical quotient, but also brought a huge pressure.

Suppliers frequently reduce prices: footwear is a dilemma for the consumer

"We are the equivalent of being kidnapped by the upstream brand," Shangfeng, a shoe industry electric a footwear business people in the industry poured the bitter: this year the main theme of the electricity industry is to stop burning money, improve net profit, survival first; the footwear industry chain because of high inventory, brand manufacturers continue to reduce price cleaning, channel operators must quickly ship, take the meager profit route. If the backlog of goods, may retail prices to buy than the purchase price is still lower, do a single also have to compensate a lot.

"The price of the supplier's products keeps falling, we lose one day in a day." Last year, the same shoes, this year to be cheap almost one-third ", Wang Dongzhu Another identity is the shoe consumer website Amoy Shoe Network chairman, he revealed that the current Amoy shoes inventory has hundreds of thousands of pairs, the average inventory turnover cycle of about 3 months.

Shoe companies to dealers (including electricity dealers) constantly cut the subtext of product prices, is the demand for rapid delivery of the channel, behind the logic is also very clear: many times on the line, the line under a number of channels at the same time down prices, if a single channel does not reduce prices, shipments must be impacted, only If the goods backlog serious, the product again cut down the supply price, the channel business will form a floating deficit.

Wang Dongzhu also said to NetEase technology, the upstream brand to reduce the price does bring a certain pressure to the channel: "In order to get more discounts, we generally take the buyout model, if the upstream price reduction, we unsalable, we lost." But we will also evaluate which goods are better to sell before purchasing. There is also a situation, the more familiar suppliers, you can pay a part of the money, if the product unsalable, and then find them a replacement.

In order to reduce the risk of inventory transfer, the footwear consumer also found some shortcuts: "Some systems and logistics more advanced enterprises, we provide direct order docking, in Amoy shoes on the list, by the enterprise distribution, we earn water into the division, Wang Dongzhu said, this can greatly reduce the electricity business inventory risk, pricing rights in the hands of the brand, "But there are still few."