"Singles Day" electric dealer war ahead of time business integrity test

Shanghai, November 6, with the nickname "Singles Day" November 11 approaching, the electric business enterprise promotion War of gunpowder has become increasingly strong. However, the credibility of the electrical business sales, express delivery services can be, consumer enthusiasm can be ignited, remains to be seen.

Early war

Following the "8 15" electric Dealer price melee related enterprises suspected of "fictitious original price, fraudulent consumers" by the relevant departments of punishment, domestic electricity business into the dormant period, even "11 Golden Week" during the group to remain silent, and no large-scale promotional activities.

Some analysts believe that this is due to the two-day period, most people visit relatives, tourism as the focus of the network shopping. On the other hand, the long holiday period under the line of business promotion, we are more inclined to the physical shop experience and shopping.

However, just after the National Day holiday, the electric dealers immediately lively up. Into the November, the electric business bosses are full firepower, the site is filled with "unprecedented" "billion yuan coupons back non-stop" "buy that send" and other advertising slogans. Gome Mall, Bowser, when the electronic business sites have launched a major promotional page.

The decisive battle "Double 11" can really give force

According to Taobao public data, last November 11 activities on the day, Taobao net sales reached 5.2 billion yuan, of which more than 3.36 billion days of cats. "Singles Day" amazing daily sales, almost let all electric dealers envy.

This year, although many electric dealers began to promote activities from the beginning of November, but "Singles Day" is undoubtedly the highlight of the day. Recently, Suning Tesco said, "Double 11" sales target is 20 times times higher than the year-on-year growth.

Unlike in previous years, big-name luxury goods, cars, and even real estate have been moved to the "Singles Day" stage. People in the "poly-value Real Estate" can be seen at any time, there are currently Shanghai, Wuhan, Nanjing and other fields of many group buying online, participate in "Double 11" of the preferential activities.

In the fierce bloody battle, in the past each of the electric business enterprises have gradually revealed the trend of cooperation. October 30, Dangdang officially opened a shop in the days of the cat, its books, daily necessities of the two major categories to the flagship store form settled.

However, the industry also began to worry, the "double 11" electric business war, even if the mammoth, but can truly benefit consumers have not known, especially the focus of promotional, express whether can give power, is also the key to success or failure of the electric business war.

Don't forget that trust is gold

In mid-August, after the launch of the electric Business by Jingdong Mall, the relevant departments involved in investigation and initially identified Jingdong, Suning easy to buy, Gome Mall three home appliances dealers suspected price fraud. Although this war of words is basically quiet, but the negative effect of the credibility of the electric business industry has not faded.

At present, a number of consumers have pointed out on the Internet that some of the sales promotion is on the rise of some commodities. Netizen Shi said that she had a price of 195 yuan items into the shopping cart, and wait until the promotional activities, the goods on the page of the item price has become a "market price of 598 yuan, promotional price of 219 Yuan", after the price is higher than before the activity.

Industry analysts pointed out that the "double 11" is a platform for the electronic business to reshape the image and create a new reputation of a good opportunity. What the electric business industry needs most now is benign competition. If the electric business continues to carry out "suicide" or "cheat type" of the promotional war, so that suppliers hurt, so that consumers chilling, the ultimate damage is still the platform itself.