Status: Customer unit price is low, see more buy less Xujiahui business circle will be introduced in the year electric platform

Oriental Network September 21 News: According to the news, the new commercial center, E-commerce high-speed development of the double pressure, the traditional business district Xujiahui is currently facing a "reinvent" transformation. In yesterday's Xujiahui business District Development Summit Forum, participants pointed out that Xujiahui should actively develop e-commerce cooperation, the development of high-end wisdom Low-carbon CBD, while increasing more experience-type consumption to gather popularity. Reporter learned at the meeting, Xujiahui Mall's website is expected to be launched before the end of the year, the commodity will take the line under the "same price, the same product," The sale of the way.

Status: Customer unit price is low, see more buy less

As one of the first city-level shopping circles in Shanghai, in the 5 years of the beginning of this century, Xujiahui was once the most powerful and most famous landmark city-level commercial center and Public Activity Center in Shanghai. However, in recent years, with the rise of new business circle and the rapid development of E-commerce, Xujiahui's traditional advantages are weakening.

Xujiahui Mall Group in the recent survey of 2,311 consumers, about 14% of consumers believe that the business circle lacks parking spaces, 21% of consumers believe that the commercial market facilities facing aging, more than 36% of consumers think that the trade circle lacks the top brands, the rest of the trade district environment is messy. Although there are many consumers pointed out that the business district convenient transportation, brand complete, popular and so popular, but in the new urban commercial structure, Xujiahui transformation of the pressure is self-evident.

Xuhui, vice-mayor of the Bowbing, said at the meeting that ten years ago, Nanjing Road, Huaihai Road, Xujiahui was Pillars's popular business circle, but today, Nanjing Road through the combination of high-end business district and Waitan, positive transformation and development, Huai Hai Sea and the New World business Travel article combination, in constant innovation, Xujiahui is facing the customer unit price is not high, Consumers look at the embarrassing situation of buying less, coupled with the formation of Hongqiao high-end commercial business district of Changning District, and the forming of Dapuqiao shopping district, which makes Xujiahui face great diversion pressure and needs to be transformed. In addition, the industry pointed out that the business circle parking space and the lack of convenient transportation facilities, building facades relative to the old and so also become the main problems of Xujiahui business district.

Suggestion: Business Circle should develop comprehensively

How to change the development of Xujiahui business circle? Taiwan Pacific (601099, share) Sogo Department store chairman Huang Qingwen pointed out that the increase can not reproduce and replace the offline shopping experience is a good way to compete with the traditional business and electricity, in fact, the construction of tens of thousands of square meters of public space will not reduce the overall efficiency of the market, but more popular Taiwan has a well-known department store has built 10,000 square meters of department stores, so that it has become a lot of the public "public living room", greatly increased the sense of proximity between the shopping malls and consumers, the result, 5 years after the opening of the department store sales that broke the tens of billions of dollars.

Huang Qingwen pointed out that some department stores in Taiwan even create "San Francisco", "Venice", "Hollywood" and other personalized themes, rely on a variety of theme activities and public space to increase consumer stay time, improve bag rate and customer unit price.

Zheng, a professor at the School of Architecture and Urban planning, Tongji University, said the future Xujiahui business Circle should comprehensively develop the comprehensive functions of commerce and tourism, not to single business as the main mode, in addition, Huashan Road, Key Bridge Road, Nandan Road, oblique dirt road, such as the commercial network on the road to be developed and perfected.