Supply instability to the luxury electric business short board domestic business must break the authorization bottleneck

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Overseas Http://www.aliyun.com/zixun/aggregation/18160.html "> luxury brands spend a huge sum of their own E-commerce platform to build, are unwilling to give the domestic luxury electricity dealers authorized, This has become China's luxury sites face a common development bottleneck. In this regard, still goods network CEO Zhoshi that the external squeeze of China's luxury goods dealers should be "authorized, positive price" as a breakthrough, so that the industry formalized development, and should not only consider seeking to listing the present.

It is reported that a number of overseas luxury sites have been China as a strategic focus, including not only the British established web site net-a-porter.com into China, luxury brand Armani also directly announced that China will increase direct investment, overseas peers seem to be in the rhythmic collective encroachment on China's luxury market.

However, China's luxury electric dealers, which are being preempted by overseas websites, have been labelled "impetuous" from the birth. Luxury net shopping from the outset that is the second after the internet after group buying bubble, wind, retreat, collapse, transformation, etc. become synonymous with the development of the industry. Industry insiders even believe that after the capital boom cooled, listing became the lifeline of its survival.

Is the market really the only way out? It is understood that as a domestic luxury electricity dealers in the first landing on the Nasdaq website only, although in the listing before the IPO, but still encountered break on the day of the listing. Why is it that the domestic luxury electrical business is not developing smoothly? Industry insiders explained, "compared to foreign sites, because China's luxury goods dealers in brand licensing and supply stability has been at a disadvantage, which is the largest domestic site short board."

At the same time, Zhoshi that the current development of the market at the beginning of everyone saw benefits, regardless of costs, but also disregard their own situation, coupled with the lack of market constraints and access mechanisms, market chaos is inevitable, in fact, the development of luxury goods electric business is far from the upper limit.

He further said, "Now is the industry's big shuffle stage, still product network has been made in the strategic adjustment, the use of authorization, positive price model, is now more than 60 international luxury, high-end fashion and designer brand authorization, and sales of its new season, is the first shot of China's high-end electric business regularization development.

In this change, the industry expressed the affirmation that they believe that the pure luxury electric companies, such as the lack of brand licensing, the quality and quantity of goods can not be protected, profit space is not enough to support long-term development of enterprises, luxury electric business will be more difficult to develop in the future, and those who have the support of brands can become a market winner, This year high-end electric dealers will soon be the real industry leader.