Tea City: How to integrate the e-commerce industry chain of tea industry

Blindly tea city has been on the line for half a year, when the domestic other b2c+ Web site to hit the ads, soaring traffic and sales, while the tea city has been quietly focused on the wholesale and network distribution. From the monthly increase in sales, the tea city's monthly turnover is no less than those who put hundreds of thousands of ads per month retail mall. At present, the competition of the business-to-consumer is increasingly fierce, want to seek survival and development in the crevice, the differentiated operation mode is imperative. From the tea city's operating strategy is not difficult to see, Evtea's biggest advantage is to use the least resources to integrate the entire tea industry chain.





currently has a certain scale of vertical class of consumer sites are gradually in the way when the department store mode, in a few years to estimate the general merchandise category of the consumer website competition pattern will be qualitative. Because the Department of general merchandise need enough money, there are all kinds of resources accumulation. But Li is more optimistic about the future development of vertical consumer Web sites. Vertical business must be intensive in the industry, to establish competition barriers, it is necessary to integrate the industry's e-commerce industry chain, to form a complete ecological circle. To integrate the industrial chain, it may be necessary to combine the "online + offline" mode of future business.





tea industry in China has developed nearly tens of millions of history, the accumulation of cultural heritage and added value is not comparable to other industries. And the tea industry covered by the product is too rich, across a large and small dozens of of traditional industries, so there is no tea enterprises at home and abroad to all products are complete. Tea industry consumers are generally with a certain level of knowledge, consumption levels, the pursuit of quality of life of the crowd. Tea-buying people, in addition to buying tea, tea sets, but also like tea, learning and exchange of knowledge related to teas, but also like to tea friends. If you want to solve the above problems through the Business-to-consumer, the tea city's three websites are worth learning from.





First how to integrate the supply chain this piece, blindly tea City (www.evtea.com) located in the wholesale store (customer base is tea shop, teahouse), based in Guangzhou Fangcun Tea market (currently the largest tea wholesale market in Asia), each type of products are only selected one or two excellent source of Origin manufacturers to cooperate (since set up factories). Although there are dozens of types of tea-related product size, the site has tens of thousands of products, but the actual control of the supplier only dozens of. In the limited human resources allocation, the quality of goods control, and the supplier communication process will not be cumbersome. All suppliers are located near the tea City office address, Inventory cost calculation, distribution process will simplify a lot of processes. For the Entity Shop Wholesale customer order is larger, but the number of customers, blindly tea City customer service staff put forward a one-to-one customer services program, the wholesale customer's continuous order rate has reached about 80%.





How to do online shopping experience? For retail customers love to buy tea shopping mall (www.aimaicha.com) do not seek product categories, only the quality of the market strategy, the beginning of the proposed only to sell boutique positioning. Love to buy tea all goods are less than the market, and are characterized by personalized products. Compared to other consumer shopping malls large customer service system, love to buy tea customer service team in the number of people can not match. Therefore, the product is too much, customer service cost of sales will be very high. Then take advantage of the limited number of goods, limited customer service staff, to serve a relatively small number but very good customer base (each consumption of the larger amount). Sales may be far less than those of other malls, but margins are no less than theirs. Tea-related products generally updated slowly, how to effectively attract customers to repeat the purchase, love to buy tea a regular weekly launch several special products, monthly launch related promotional activities. It is important for the tea industry to form a brand and accumulate a solid customer base to consume. and fast consumer goods (clothing, cosmetics, digital Electronics) Update fast, more suitable for smashing ads.





How to disseminate tea culture to tea friends, through the Chinese and Foreign Tea Bo Network (www.zwcbw.com) Construction of "b2c+sns+ information" model to tea friends to obtain the latest tea industry information, tea culture and tea-related knowledge, while the community platform will be those like-minded tea friends together. In the future, the tea city will consider the opening of the Tea Culture Experience Museum, the line of tea friends pull to the line down consumption, tea at the same time, learning and exchange tea culture, interactive friends. Blindly Tea City Plan at the end of the introduction of foreign trade version of the Business Mall, through the expansion of sales channels overseas, but also for the further dissemination of Chinese tea culture and efforts. Such an interactive pattern, will be built into a tea city strong core competitiveness. But the integration of tea industry chain Road is still very long, do the tea business E-commerce needs more time to take root in the tea industry, and through continuous practice to explore their own business model.





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