Ten Commandments to be followed in electronic commerce

Engaged in E-commerce traditional enterprises have formed a clear two-level differentiation, inclined to the "Antarctic" enterprises believe that E-commerce is able to "one night rich" and "steady earn no compensation" of the money-picking industry. and engaged in E-commerce, it is tantamount to the listing of enterprises engaged in insurance. E-commerce does not require big costs, but it is sure to produce large output, because China has more than hundreds of millions of companies and individuals trading online.

Inclined to the "Arctic" enterprises believe that E-commerce is too mysterious and dangerous, engaged in e-commerce, although it can be rich but must be extremely cautious. Therefore, we must first make money and then invest, must be in the product has been fully profitable, to spend money to promote the brand or website. In other words, use the money of consumers to package and promote the brand, instead of using the company's own money.

After answering the marketing questions of hundreds of companies, the authors found that the vast majority of traditional companies make almost identical mistakes, whether Antarctic or Arctic. At the beginning, the author of the country also feel helpless, and then become laugh and cry, now is already worried. If most traditional enterprises choose to engage in the extreme e-commerce, the future of China's e-commerce is unthinkable.

The following is the author of the country to organize ten years of marketing experience, summed up the traditional enterprises engaged in E-commerce "Ten Commandments" for everyone to share:

First commandment: Don't be arrogant. No matter how successful the traditional industry is, its experience, team and model cannot be completely replicated in the field of E-commerce. The reason is very simple, with the method of planting apple tree watermelon, not only will not harvest, but also costly.

The second commandment: Do not blindly imitate the business model of other website, must clear oneself economic strength support strength and product superiority. is not the first positioning and then decide how to play the advantages of enterprises, should be based on the advantages of the site to determine the market positioning. There is a strategy after the old tactics of the ancient marketing means, has not been suitable for e-commerce such a highly competitive environment.

The third commandment: Don't overlook the feelings of professional managers, let alone give employees Gao. have been through years of fighting the old river, to staff Gao will only cause resentment. To treat an employee's attitude, other employees will see in the eye, in mind. In the era of electronic commerce extreme talent shortage, today's career choice is completely two-way selection

The Four commandments: Don't be too idealistic, e-commerce is not an open-air gold mine, who will be able to hold a golden hill. There will still be a myriad of obstacles and problems with teams, marketing, competition, technology, services, and so on. Ideals are too perfect to see the layout of the present. Directly affect the morale of employees and the details of the site layout.

Commandment Five: Do not let the original cronies as the executive of E-commerce platform, their understanding of the traditional business and loyalty to the enterprise, and can not be transformed into E-commerce marketing experience. Instead, they become less likely to listen to advice because of greater power or blind self-confidence. Lead the team and boss to the wrong direction.

Commandment Six: Don't think about earning first and then marketing. E-commerce does not have a free cake to pick up, do not promote no one knows your site, how can someone come to buy your products and services. Such a simple logic, how can there be thousands of traditional business owners do not understand, but also dare to accuse the market personnel not due diligence?

Seventh commandment: Do not take for granted, the marketing income target is higher than the sky, so that the marketing team can not see the hope, not to inspire the potential of employees. On the contrary, it will make everyone feel that the company is not reliable, when the boss to resign from the group, it is more hemp than eating the feeling of pepper.

Eighth commandment: Don't be paranoid about buying a few times, you can quickly improve the product sales or brand awareness. Group buying in the product price, will also quietly create a brand premium. Unless, you can in other E-commerce channels, the rightful pull back brand market position. Otherwise, single group purchase, can not continue to create brand value.

The Nineth commandment: The independent E-commerce platform of operating enterprise, the most competitive is not your product quality, product price, service level, logistics speed, but is how much you have cost, will this platform promotion. To operate an independent electric business platform, you must be prepared for 1 years of unprofitable. Early earnings, must be from the successful distribution of the platform of the electric business.

Tenth commandment: Do not want to rely on free forum stickers, blog posts can be launched to the site, the product sold out. Blog Marketing to a large extent, just a theory, rely on blog marketing success and profit of the enterprise is less than 100,000. Free marketing means tactics and enduring tactics. But this kind of free, may not consider the personnel salary cost.

The above 10 Commandments is only to engage in E-commerce basic reference, to do a good job in E-commerce is not simple but also not complicated. The key is to find a good market role positioning of enterprises, clear their own resources and financial support, must be branded packaging, can be step-by-step!