Signature
The rise of
electronic commerce has a certain impact on the traditional mode. Many people believe that E-commerce is a new product independent of the traditional model, will become the mainstream business model in the 21st century. In fact, e-commerce originated from the traditional mode, in breaking the traditional model, but also inherited the essence of the traditional model.
The successful
of
traditional cluster model
The
cluster model can be broadly divided into two categories: one is a comprehensive cluster model, such as Wal-Mart, Carrefour, Suguo, supermarkets around the large supermarket stores such a comprehensive ultra, and the other is a professional cluster model, such as Gome, Suning, large and medium-sized electrical appliances, grand three cell, Ding Good, Hailong, Broadway and other professional stores.
traditional cluster mode, in the planned economy period, the cooperative is also a very typical representative. We can buy vegetables, meat, daily necessities, clothing, household appliances, etc. in the supply and marketing cooperatives, can also buy pesticide fertilizers, agricultural utensils, sewing machines and other production materials. In the era of supply and marketing cooperatives, supplies are produced by the national unified production deployment, and finally handed over to the distribution and marketing cooperatives. Such a model, in the planned economy era can be successful, because there is a strong backing of the country, is a natural protection.
with the development of the Times, social progress, the market economy step-by-step towards us. At this time the business model also began to take place some subtle changes, shopping malls supermarkets no longer have pesticide and chemical fertilizers to sell, but by professional agricultural supplies company to bear. These shopping malls supermarkets, mostly provide some necessities of life, electrical appliances, jewelry, clocks. At this time the professional stores are also followed, they have a further breakdown of the market.
before, people used to buy home appliances in shopping malls, now, people mainly in large electrical stores, such as Gome, Suning, Dazhong electrical appliances and other places to buy. This cluster model, at present, has made great success in China.
cluster pattern and subdivision mode coexist
The
subdivision mode is based on the cluster model, and it can be said to be forced by the cluster model. Cluster mode, the manufacturers basically have no right to speak, can only be at the mercy of distributors, and the emergence of subdivision mode, this situation has been greatly alleviated and improved.
Domestic Most typical case is "gome" and "Gree electrical appliances". In the strong momentum of Gome, Gree electric appliance is not the choice to yield, but choose a way to "open a store." At that time, many people think gree electric appliances will die undoubtedly. Although Gree electrical appliances have very good products, with a large consumer groups, but left the United States this large store gree electrical appliances, the lack of a large consumer groups of the environment, which is really a very difficult choice for themselves. However, it is not surprising that Gree has been successful.
Why can
Gree succeed?
because people's consumption habits are in fact constantly changing, and such as gree electrical appliances have formed brand recognition of the brand, the opening of stores instead can improve their image, consumers will choose to buy the trust brand directly. So gree can succeed and become an example. Now the United States, Kelon, Haier and other brand manufacturers, have opened their own "stores."
of course, the success of subdivision mode does not represent the failure of cluster mode. Under the current environment, the coexistence of cluster mode and subdivision mode is the most suitable for both manufacturers and consumers. In fact, the two models are also harmonious coexistence. Like Nike and Adidas, there are counters in the shopping malls, but also open stores, many brands are also taking the cluster and subdivision of the coexistence model.
The cluster model of
e-commerce
we are familiar with e-commerce sites, Alibaba, Taobao, have Ah, Jingdong Mall, excellence and so on. These sites all belong to cluster mode. Alibaba above, can find a variety of suppliers, Taobao and Jingdong Mall, can buy a variety of goods. By contrast, Alibaba and Taobao belong to a comprehensive cluster model, and Jingdong Mall can be summed up as a professional cluster model.
compared with the traditional cluster model, Alibaba's integrated cluster model only provides a platform. In other words, Alibaba set up a market, does not participate in direct operation. and the traditional cluster model, the establishment of their own shopping malls, and then directly operate their own. Alibaba's model has been successful by providing services to its operators. And the businessmen involved in this platform have also achieved success. It can be said that such a cluster model is a win-win model.
The subdivision mode of e-commerce
said earlier, the traditional cluster model will eventually evolve to the subdivision mode, the two coexist situation. And E-commerce is the case, there will be cluster mode and subdivision mode coexist phenomenon.
is also providing e-commerce services, the country's leading e-commerce software and service providers Shopex and Alibaba have taken a different road. Alibaba is the cluster model, and Shopex is the subdivision mode. Network operators through the Shopex provide professional services, easy to carry out independent e-commerce. In other words, Shopex can help businesses in the Internet to establish a "store", take the subdivision mode, shape their own brand.
at present, many network operators will choose Alibaba, Taobao and other Third-party platform open shop, but also through the Shopex to open their own independent shop, has become the current e-commerce industry in a common phenomenon.
a few years ago, Shopex This mode is not popular, but after years of market changes, as well as Shopex unremitting efforts, the model of E-commerce segmentation has been widely recognized by the industry. At present, Shopex has served nearly 500,000 network operators, helping them to successfully open the road of independent e-business. For example, we are familiar with the "wheat bag", he is the use of Shopex professional strength of the independent shop, and the most familiar pen brand "Parker", he chose is shopex, of course, there are many examples. This shows that, whether domestic or international brands, we have recognized this subdivision mode, and launched a breakdown of E-commerce mode of operation.
Shopex's subdivision model and Alibaba's cluster pattern, the future will be like the traditional business model, mutually beneficial symbiosis, interdependence. Although the former is the latter upgrade mode, but both models have very important market value.
To sum up, it is certain that E-commerce has broken the traditional model, but still largely limited to the form. Although the traditional model is based on the reality, some are more intuitive and visible, and E-commerce is based on the Internet, it also inherits the traditional mode of clustering and subdivision. With the development and progress of society, the future Third-party platform and independent platform will become the two main lines of E-commerce, and as the current two areas of the leader Shopex and Alibaba, they will continue to lead China's e-commerce development direction.
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