The business of domestic competition is too fierce

There's no need to "sneak down". Recently, every customer Prudential products officially released news that it has opened a separate domain name website in Vietnam, and in Vietnam set up a call center, warehouses and other infrastructure, and expand overseas markets. Prior to this, every guest, Dream Bazaar, such as B 2C platform has long been on ebay "open Shop", and has launched an English website, to do a multinational retail business.

And sources told reporters that Jingdong Mall since the end of last year in Russia to find partners, open a separate domain name website, the 3C products sold to Russia, and within the establishment of a new team to expand overseas markets. Jing Dong to reporters confirmed the news, said its "foreign language site is still in development."

This is the new trend of China's e-commerce industry competition, domestic trade is too cruel, so as to fight overseas "blue sea market", join or even dominate the foreign Merchants Corps, looking for "new branch of profit".

Higher 10%-20% profit than domestic trade

Since every guest, Jingdong, Dream Bazaar and other independent consumer platform to do multinational retail business, will be the competition to the overseas market.

Real Purchase Network deputy general manager Fang Yu told reporters, "Every customer in Vietnam to achieve the localization of the operating system to build, through with the local partner E C PA y to complete." "It is understood that customers will consider the localization of Vietnam to expand the mode of operation to other countries, is currently preparing to enter the Russian market, as well as the South American market." Coincidentally, close to Jingdong mall insiders told reporters that Beijing since the end of last year in Russia with an independent domain name website, the 3C products sold to Russia. Its operating mode is also through cooperation with local Russian companies, Jingdong mainly provide background technology development, electrical business model output, supply and other services. Beijing and east confirmed the overseas expansion, but the establishment of the Russian independent domain name website, simply said, its "foreign language site is still in development." ”

Domestic cereals Foreign trade platform Chinese manufacturer President Bkai revealed that the foreign trade e-commerce profit is generally higher than domestic e-commerce 10%-20%, individual product profits can reach 100%. "A 100-person foreign Trade Power Corps team one months of profit is worth Dangdang one year profit." ”

and data show that the total exports of China's foreign trade in 2011 about 2 trillion U.S. dollars. Another according to The courier industry released data shows that 2011 Foreign trade packet amount of about 20 billion U.S. dollars. This means that e-commerce foreign trade accounted for about 1% of total foreign trade exports, the industry predicted that in the next few years, the ratio is expected to exceed 3%, to reach 100 billion U.S. dollars (about 600 billion) market share.

By contrast, China's domestic trade dealers "look beautiful" but already a saturated market. China's E-commerce Research Center monitored data showed that in the first half of 2012, China's domestic e-commerce environment began to deteriorate, most of the operators of the trade growth began to slow down, or even negative growth, and lower profits, and even no profits. And some areas of foreign trade, it is clear blue ocean.

There are risks in Cross-border operations

Overseas expansion is not a smooth sailing, the key to winning is the success of the "localization".

Visitors to reporters that the choice of Vietnam is an attempt to diversify the market, Vietnam's Internet ecological environment and culture similar to China. "Russia's light industry is underdeveloped, and regions such as Southeast Asia are at least as fashionable as China, which is almost a haven for" dumping stocks "or" premium sales "for products such as clothing. "Square rain is blunt."

"At present, Russia, Southeast Asia, South America, the three regions of the foreign trade business best to do, and there are few electric business enterprises, completely unlike the domestic electricity business competition so white-hot." "Square rain analysis, electric dealers do cross-border retail is undoubtedly to enter the" blue sea market, but the Russian search engine is Y andex, India used the search engine is "Indian Yellow Pages", overseas expansion will involve the localization of operations, Cross-border IP operation issues, or there is a certain risk.

Capital Figure looming

The other underlying motivation for the manufacturers to get together to do business abroad is capital promotion. "Jinshan company Chairman Lei is also the angel investors, and ' Jinshan game ' in the Vietnamese market can dominate, where visitors to Vietnam naturally smooth a lot." People familiar with the matter told reporters. Coincidentally, last April, Jingdong Mall completed the third round of 1.5 billion U.S. dollars in financing, which is its latest public announcement of the last financing, and investors include Russia D St and other six funds. In the final analysis, "Jingdong, Van, Dream Bazaar, such as Independent B 2C platform to the overseas, looking for ' new branch of profit ', behind the power or the will of capital." "Square rain."

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The risk of developing overseas business by electric dealers

Compared with the high profits of e-commerce foreign trade in the beginning of this century, after a substantial appreciation of the renminbi, human costs continue to rise on the basis of the gross profit has begun to decline.

In addition, relative to the domestic trade Taobao, Cat, Jingdong, Amazon and other rich channels of choice, the selectivity of foreign trading channels is very far, only ebay, speed and independent mall, such as only a few major channels, and payment link by a monopoly paypal. In the face of more "unreasonable" rules, e-commerce foreign trade practitioners can only be on the chopping block of meat.

First person of Electric Shang, founder Shangxiang of contact grid

At present, the impact of the international financial crisis has not been completely eliminated, countries for their own development has set a trade restrictions policy, the field of electrical business is not ruled out. Our country is the export big Country, how to bypass these trade barriers is our country enterprise needs to ponder the question.