The company's admission fee increases the price of the shop. Who's going to take care of small businesses?

We're going to start the price hike! With the arrival of the end of 2012 and the beginning of 2013, new rules and regulations will be introduced. And one of the most affecting the hearts of many network businesses and the interests of the nerve is http://www.aliyun.com/zixun/aggregation/7946.html "> Day Cat Mall will be in accordance with the" 2012 Taobao mall Merchant Merchants rules "began to execute, Service fees and margin will be greatly improved, can be described as admission fees to create high, and the new Cat shopping mall business is the annual sales assessment requirements.

However, more let the network sellers anxiety is, not only the day Cat Mall, QQ Mall, Jingdong Mall, such as the admission fee of the shopping malls have a trend of price increases. The soaring admission fee of the business mall indicates the popularity of the online shopping market and the trust of people in the online shopping model, but it is not in line with the market rules and the traditional idea that there is no industry standard and the price of the whole company is not in the price. Before the price rises, we should think more rationally and make more reasonable rules to limit.

Rise and rise, keep pace!

High entry fees for the business shopping mall to provide a huge profit, and with the continuous expansion of the business of business, increasing turnover, increasing influence, rising prices, has become the main theme of the shopping mall for more than a year. Last October 10, Taobao Mall (now renamed as the cat) suddenly face, issued the "2012 Investment renewal and regulation Notice", the 2012 merchants to pay the margin adjustment of 50,000 yuan to 150,000 yuan, technical services annual fee from 6,000 yuan a year to 30,000 yuan and 60,000 yuan two grades. And this incur many small and medium sellers discontent, tens of thousands of small and medium sellers collective "Riot", organized together, using the mall loophole, crazy Pat the big seller's merchandise, causing the whole mall became a mess. Taobao also retreated, the new rules postponed to September 30 this year to implement.

Let small and medium sellers want to cry no tears of high cost

And now, the day Cat Mall will be in accordance with the "2012 Taobao mall Merchant Merchants rules" began to execute, price range is still very high, continued to let many small and medium sellers dissatisfied with the regulations, and even the cat mall will be assessed requirements into 180,000 yuan and 360,000 yuan two standards, such as the business year guaranteed sales did not meet the assessment requirements, The cat will not renew the contract for the next year. But many sellers seem to have accepted the fact that nothing drastic behavior appears, but, perhaps calm in the hidden waves.

Jingdong Mall's overlord clause has long been "notoriety outside", Jingdong Mall and suppliers about "The supplier must ensure that Jingdong Mall 20% of gross margin, and gross margin of not less than 1 million yuan, the supplier also to Beijing to pay 200,000 brand service fee" Agreement has been circulated on the network. The squeeze on the sellers, so many sellers are overwhelmed, a small selection of the launch, and most of them are still struggling to support. And if Jingdong mall's entrance fee rises again, perhaps the riot is sooner or later. QQ Mall in March this year began to charge platform fees and Services Commission, in the initial time to lead to a lot of sellers fled, if the price increases, doomed will not be able to compete with other merchants Mall.

It is the most important to make the rules rationally and value the price

Last year, a large number of small and medium-sized sellers of the spontaneous formation of the anti-Taobao alliance to create a well-known "riot" is because "there is no opportunity to give small sellers any expression, the rules change on the change, margin and annual fee said to mention, and a mention at least five times times, according to where? What is the axiom of the loss of small and medium sellers? ”

The question of the sellers is of course reasonable, how should the admission fee of the Merchant mall be charged? How to collect is reasonable? The current fee-setting seems to be the "solo" that the Business-to-consumer mall itself plays. How is this crazy admission fee set? is the commercial mall according to their own technology, service, brand influence reasonable to make out, or blindly increase the admission fee to obtain high profits? None of this is clear to us, but there is no one in the company to make the admission fee rules, the cost of the use of the details, people can not help but confused.

At present, whether in the hearts of many sellers, or in the hearts of many consumers, are calling for the rational admission fee. Because the admission fee is directly related to the status of the seller's survival, and the price of admission fees will be more or less to be transferred to the consumer, the disadvantage is the consumer, and thus, when the consumer shopping mall in the high prices of goods do not buy the time, the ultimate loss will also necessarily be the customer mall-this master of sales, operating channel business.

Of course, the business shopping mall for many sellers to provide a high-quality sales channels, this is beyond doubt. Admission fee is also understandable, even if the admission fee is too high, but if you can enjoy the services, the profits can be paid by the high admission fee is in direct proportion to that is understandable. However, at present, most of the commercial mall on the page, the Investment standards and tariff standards are very detailed, but for the seller to pay the annual fee included which services, or can provide services for the merchant is basically not mentioned. QQ Mall Good point, to the seller to provide day-to-day operation of the platform for the use of tools, including the QQ mall sellers backstage, multiple Customer service management system (CRM), sellers operating Center, a number of store management systems-of course, this is also a basic technical services.

I have a friend in the major commercial mall sellers, according to the information they told me, Day Cat Mall sellers in the gathering cost-effective, trial center, pictorial, the bank and other columns activities free of charge, shopping malls as a whole to carry out promotional activities, businesses can participate, such as Singles Day promotional activities, but also to provide a variety of training services to businesses. But the treatment of new and old sellers is different, and due to the excessive number of sellers, most of the activities of many sellers do not have the opportunity to participate. Other business shopping malls will also have corresponding activities and the new operators to provide training services, but for the sellers are not equal opportunities.

In the cost of such a high admission fee, the seller is sure to get the equivalent service, if the value of the service can not guarantee that the price will certainly let the sellers chilling, how to choose, each person's heart naturally have their own abacus. (Sci-fi galaxy/text)

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