The consumption capital is questioned: the originator of MLM theory or misinterpreted

"Consumption capital": The originator of MLM theory?　　Or was it misinterpreted?　　Rebate-style MLM collapse "Consumption is also money" temptation to burst it times reporter Qianlifu Jun Junhui An avalanche is taking place in a certain class of e-commerce enterprises, or a company wearing a coat of electric business. This kind of "electric business" enterprise almost all in the past few years the rise of "consumption capital" as its own "bible", with this theory to people publicizing, shouting out "consumption at the same time can make money," "buy more and more back, dividend constantly", or even "consumption 500 back to 500" such a seductive slogan,　　There are a large number of people who dream of getting rich quickly and the money in their pockets.　　However, in the recent period of time, such enterprises have been all over the public security, industrial and commercial departments to investigate, the truth of the return-style mlm gradually out of the world, "consumption capital" as a rebate of the site's theory originator, but also controversial. Domino down "I think million shopping network will fail, but did not expect to fail so fast," China's anti-marketing volunteer website founder Lingyun told reporters. June 11, in full rebate mode for the operation of Zhejiang billion E-commerce Co., Ltd. (million home shopping) for the organization, the leadership of the crime of MLM activities were filed for investigation. "Million home shopping" claimed that consumers buy 500 yuan merchandise, you can get 1 dividends right, 1000 is 2 dividend right, and so on, each dividend right to the maximum rebate of 1 yuan per day. If you spend 500 yuan, you may receive 1 yuan a day. Theoretically, after 500 days, consumers will be able to recover all the consumption money. As a result, many merchants only pay 16% commission to million, but through the false transaction with relatives and friends account, get high rebate.　　In the end, million shopping capital chain cracking.　　"Million Home shopping" was the seizure, but a domino process in one ring.　　April, the Pacific Direct purchase network was investigated, the relevant persons responsible for the organization leading to the crime of pyramid selling activities were arrested.　　April, this newspaper reported that the Shanghai Imperial Hao Electronic Commerce Co., Ltd. to "consumption of old age" as the slogan, because of the suspected pyramid scheme, the company was investigated by the police.　　May, Fujian Hundred rebate net crash, chairman Guo at large.　　June, "Wenzhou Business Alliance" crash, the Boss "Run", Fujian "million merchants shopping" announced the closure, the boss surrendered ... Suspected MLM, invariably become the biggest reason for these sites to fall.　　"In the name of consumption rebate of trickery MLM organizations involved in the amount of about 200 billion", China's anti-marketing volunteer website published in the "2012 China consumption rebate Model survey Report". A number of rebate sites in the effort to skim clear has been a clear case for the million home shopping, hundred, home and other sites and companies, and some of the scale is not large rebate site, began to secretly shrink the hands and feet. "Enjoy the Treasure" site is a rebate site in Shanghai, June 27, although the site can still open, but a lot of content has been removed, do not see the general site will usually have "about us" self-introduction, nor any joinThe information required.　　But the reporter received a share of the previous promotional materials show that the site and the "million shopping" model almost the same touch: consumers to enjoy the alliance merchants every effective consumption of 100 yuan can get 0.2 modernized, each consumption of 500 yuan can get 1 return modernized, the more consumption, the more modernized will be available. More attractive is to be an agent, if the local development of 1000 of merchants into the benefits of the real business Alliance, according to its estimate, the average daily turnover of 3000 yuan per merchant, each agent can commission 2%, also that is 60 yuan, in accordance with the calculation of 1000 merchants, the annual gross income of the agent is 60,000 yuan,　　One months is 1.8 million yuan, a year is 21.6 million yuan ... Unfortunately, such a tempting "business" now no one dares to go on. June 27, the reporter on the website, can only see a bulletin, asking buyers must promise "before, now and in the future all consumer behavior is real, legitimate, and to ensure that not fictitious consumption facts."　　"If the million home shopping suspected MLM case more familiar, see this sentence, naturally will understand, the million shopping case of fictional transactions, the Commission for the rebate of the situation may also exist here." At present, enjoy the treasure by the netizen exposure can only provide the last 7 days of data inquiries.　　Henry Bao Customer service response to this is the site in the upgrade, offline agent recruitment also suspended. Yong model of the imitators let us take the time back 5 years, to the time of Guangxi to see, we will find that today's all, in fact, has happened in that year. In 2007, a project called Yong Investment Company was launched in full swing nationwide. The consumer only needs to spend 10 yuan in the Yong firm to transact a discount card, can become a company member, the member Business Bank buys Yong Company's commodity, each consumes 195 yuan obtains 150 points the integral, can obtain a redemption right, each "right" (member) consumes 429 yuan per month, may obtain the rebate 600 yuan, after deducting 3% tax, Get 582 yuan Rebate, that is, consumers buy Yong goods, in addition to the goods, but also to get 153 yuan (582-429).　　Members introduce other people to join as new members, you can also get the new members of the consumer performance 3% of the referral Commission. Once the consumer pays the minimum joining fee 15,800 yuan one-time, can set up a firm, to obtain in the designated areas of the development of consumer membership, and generous returns: each sale of a membership discount card can be extracted from the 10 yuan card fee of 5 yuan, but also to obtain members of the firm's consumption of 10% of the Commission; When the firm's sales reach a certain amount　　, the firm's specific recommender can get the consumer performance of 1% "recommendation Fee", a firm or member of each introduction of a new firm to join, you can get 3000 yuan reward.　　September 20, 2007, the Guangxi Zhuang Autonomous Region Public Security Bureau held a press conference, announced that Yong company suspected pyramid scheme has been investigated, the amount involved is as high as 1 billion yuan. "Bare" and now the ' consumption rebate ' is actually one thing, Lingyun. A lot today.The so-called high rebate site model, almost unchanged copy the original Yong mode.　　Regrettably, although the case was detected almost 5 years ago, it was not stopped in time last year when similar patterns revived. The business sector advises against credulity the most intriguing is that these "consumer rebate" gimmicks often have a series of shiny titles. Yong in the rapid development of the six months, in a number of central agencies and the media jointly organized the "2007 Innovation China" series of activities, Yong company won the "2007 of China's Ten innovative competitiveness brands," Yong company president Sung won the "2007 of China's innovative competitiveness of ten people."　　Yong Company is the only award-winning enterprises in the two awards, and then sung on the "Innovative China Summit dialogue and Chinese Enterprises International Competitiveness" Forum, talk about "Yong experience." An information obtained by the IT Times reporter in the course of the survey of Imperial pride Some experts suggest that the Royal Hao to activities, graphic media for the guidance of the main position of network media to promote the spread of three-dimensional, so many media in Shanghai, there is a period of time can be highly dense to see the promotion of "consumer-aged" soft propaganda articles, Even in the People's Daily edition (No. 08 edition of November 16, 2010), there is also a full edition of the so-called "topic" of the CEO Cao of the house. This is the CAO, in April 23 Linfen Public Security Bureau issued a notice, has been detained.　　Recently, the reporter learned from the relevant people, Cao is still in custody, the home Emperor Hao in some media advertising has stopped in June. The State Administration of industry and Commerce direct supervision of a person who also said that at present, the Internet is playing a variety of banner disguised as the disguise of more. Some organizations are playing "electronic commerce", "online shopping platform," network join "and other banner, to high returns, consumption rebate as bait, entice you to pay a certain fee to buy products or points such as virtual goods, to become its members, agents, channels and so on, so that the development of subordinate members, agents, channel business qualifications, and can obtain rebate, its essence is suspected pyramid selling illegal crime behavior, "it is best not to believe easily, also do not participate." "Consumption capital" caused the controversy in a series of suspected MLM sites of the rebate site, "consumption capital" by these websites as a theoretical basis to promote. A Sichuan Jia Hao's franchisee to the "It Times" reporter calls, he has participated in Zhuhai and Guangdong in two MLM projects, "lost more than 2 million yuan." "Now choose to join the" consumption of old age ", is to think that this concept is good, no problem, is a good project, of course, 50,000 yuan to join the fees do not know when to withdraw; but in others ' eyes," consumption capital "itself is a crooked door theory.　　June 21, the reporter interviewed the theory of the author of the World New Economic Research institute Dean Chen, he believes that the rebate site to use their own theory. Consumption capital into the "bible" these sites are Chen before"Consumption capital" as its theoretical basis, Lingyun said. The so-called "consumption capital", from published in 2006, "Consumers can become capitalists," the author of the current World New Economic Research institute Dean Chen. According to Chen's interpretation of the IT times, the core content of the consumption capital is that when the consumer buys the product of the enterprise, the manufacturer and the commercial enterprise should treat the purchase of the enterprise's products as the same as the investment of the enterprise, and return the proportion of the enterprise profit to the consumer at a certain time interval.　　Consumers are also investors, whose consumption translates into capital. This is a series of rebate sites to attract users of the "golden Rule", in the seizure of the website, the general is "consumer capital" as a gimmick, to attract participants to become distributors, and the use of multi-level "extraction of remuneration" ladder-type agent model, and the agents joined in order to obtain high rebate, do not buy real goods,　　Instead, they pay commissions to draw back profits, thus transforming the Web sites of these so-called new E-commerce models into "MLM" organizers. Deny and rebate website about on some rebate website, its responsible person and Chen's photo is as the website propaganda material, Chen is called "the website consultant". Ouyang article said to the reporter, "put forward ' consumption capital ' Chen is Guangxi Yong Company's consultant." "The It Times" reporter in the investigation of the Shanghai home Emperor Hao "consumption of old age" suspected MLM, also heard the company CEO personally taught the training course, its theme will be copied "consumption capital" content. and on its website, "I Love Me to buy" last article called "Consumption of the age to explore the new model of consumer care", said Chen the "consumption of old-age" model has been fully affirmed, "this model will promote consumers to take formal consumption form and get access to their own pension accounts, thus conducive to standardize taxes, Prevent some businesses and businesses tax evasion. But in a written reply to the It times, Chen denied the relationship with the sites, saying he had not visited any of the sites, but had heard some introductions. At home, he recalls having just attended a seminar, "I pointed out at the meeting that there were problems with the company's approach, the lack of scientific and normative advice, and suggested that they should go back and adjust." After the meeting, Cao Shu, the chairman of the House, invited Chen to serve as their corporate advisor and participate in its investment meeting, and Chen refused to participate, "I questioned the scientific, legal and operational nature of their model, so I did not work with them, and then there was no contact."　　"Good theory or false doctrine?" Although Chen does not admit any connection with these rebate sites, in fact, his "consumption capital" in the industry has been a lot of opposition. "Consumption is certainly not equal to investment, which in itself is unreasonable", Lingyun thought. And Ouyang article is the "Consumption capital" theory "watered" under a "poppy flower", consumption itself will not bring investment income, these sites claimThe high rebate actually comes from the subsequent entry of the consumer, in essence is playing the gambling game of drumming, "The suspected MLM rebate website crash once again proves the absurdity of this set of theories." "Ouyang article thinks," Consumption and investment is two different economic behavior, the producer pursues is the profit maximization, the consumer pursues is the product price is minimized, just like water and oil cannot ' knead ' together. Consumption behavior itself, and can not create surplus value, how can it be converted into capital? "However, Chen does not endorse this view," I pointed out in the book that consumer investment is the balance of sales income minus production costs and sales costs, and its annual ROI is 2.5%. "Chen thinks, some rebate website brings up 40%, 50%, even higher, and even some put forward how much to buy back, contrary to the economic and scientific laws and economic knowledge," these practices, with the scientific consumption of capital irrelevant, have taken out of context, for their own use of suspicion. "Reporter notes consumption rebate can be done but you can't do it at Wal-Mart shopping, see such a leaflet," every Friday Bank of communications Wal-Mart credit card at Wal-Mart consumption of 128 yuan, you can enjoy the transaction 5% of the card money feedback. The use of Joint credit card in Wal-Mart consumption can enjoy double points, the score is more than 1% return. "Does that sound familiar?" In fact, in the final analysis, consumer rebate is not a new thing, already have a bank to launch a variety of activities in the designated merchant consumption, with the bank credit card can be discounted, you can accumulate more points. There is no need to use the metaphysical "consumer capital" theory to explain, this is a simple business and bank promotional activities. Just this promotion, from the bank such a powerful large enterprise, supporting the number of millions of circulation of bank cards, to the strength of the private enterprises, leaving the space is actually very small. If you can't sink your heart and look for subtle differences, you're eager to eat a fat person, and using MLM means is natural. So, this thing, can do, but who can do, it is best to weigh their own weight.