The domestic electricity Shang buys the rapid development the automobile to be included on the shelves plan

Since 2008, the Electronic Commerce field has entered the high speed development period, the Business-to-consumer E-commerce website has risen rapidly in the world. 2012, the domestic major manufacturers of electronic shopping malls have launched a price war, and known as the largest scale in history. Thus, it is proved that the competition in the field of domestic electricity business has reached a white-hot level. The rapid development of the electric business website not only involved in large-scale electronic shopping mall, for just in the domestic emergence of a new type of electric business model, its development speed is equally alarming. In April 2012 just on the line of the domestic first entertainment bidders website-occasional nets, in June 2012, has been worth more than 200,000 yuan in high-end home cars listed in the plan, the domestic bidding model of the rapid development of the fast indeed a raspberry.

June 11, the occasional net reference user poll results, selected the domestic entertainment bidding model, the first car to bid for the goods, BMW's Minione sedan 2011. In other words, 19th this month, the domestic will have a 0 yuan bid for the BMW Minione sedan officially on the shelves, the real value of more than 200,000 yuan of heavyweight goods will be officially landed on the occasional online entertainment bidding platform, and in the form of no low price to open a bid for consumers, consumers will have the opportunity to a very low price to obtain the car.

's low price bid for cars is an international precedent, and it is the first time for domestic electric-business users. As early as 2008, the British bid-class website representative MadBid a BMW Minione sedan at a ultra-low price of £ 6.83. In the following years, MadBid gradually made the auto bid a unique feature of its own, and it grew. MadBid is currently in the five-country three-car selection of a joint bidding campaign is booming, to the time of press, the number of bids for the event has exceeded 420,000 times, has not yet been transacted.

bidding mode, the reason why high-end cars can deal with ultra-low prices, the reasons for the bidding mode of its own characteristics. The bidding mode is based on the direct purchase of goods by the original Business-to-consumer Network mall, and adds a step-by-step shopping link for the user to choose from. In the first step of a step-by-step purchase-the reciprocal bidding process-consumers can buy goods at about 05 percent of the discount price by participating in a reciprocal bid, and if they fail to get the goods in the bid, the user can get the goods by buying the second part of the bid, replenishment. In the bidding mode, direct purchase and replenishment purchase price, also lower than the commodity market prices, is a way to ensure that consumers buy low-cost business model.

2008, the British MadBid through the car bidding and won the world's recognition, spent about two months, the pace of development by the International E-commerce field as a new model of the development of electronic business case. Now, the representative of the domestic entertainment bidding model-occasional net, on April 23 this year officially on the line operation, and on the June 19 shelves of car goods, its development rate than the British madbid to more than.

on the rapid development of domestic entertainment bidding mode, there are experts to analyze, the reason is no more than three points: first, the domestic e-commerce market into a high-speed development period, in this period, the traditional strong electric Chamber of commerce into a new stage of competition, at the same time, there will be a large number of new types of electrical business models appear, schools of contention; Domestic consumers for the admission of online shopping into the popular stage, the Internet and mobile internet technology is becoming more sophisticated, consumer participation in the electric business environment is more advantageous, the traditional shopping and online shopping combined with the way of life is gradually understood, familiar with, and accepted; third, in terms of the bid for a car, Overseas successful experience can be used for reference, the event steps are clearer, the effect is obvious, the risk is relatively small.

of course, 2012 the occasional net is not 2008 years after all MadBid, the domestic e-commerce market environment is also different from abroad. The occasional network as the first domestic entertainment bidding platform, in the Web site less than two months when the launch of a car bid for large goods, so fast development pace, can be accepted by the vast number of consumers, is still unknown.