The domestic vertical electric dealer seeks a way out Su Ning to set up the red child initiates hot discussion

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Donews September 26 News September 25, Suning Public announced that it intends to contribute 66 million U.S. dollars or equivalent renminbi, the acquisition of maternal and infant supplies leading enterprises in the field of red children, and to undertake "red children" and "Plantronics buy" two major brands and red Child Company's assets, business. The incident sparked heated discussions in the electricity business, in which the financial adviser to the RAN, founder of the NTA Innovation Communications agency Shenyin, gave a diametrically opposed view.

Ecapital Capital CEO ran that Su Ning's ambition is not limited to home appliances, electrical quotient level, but in 10 years after the Chinese retail industry. The acquisition of Red children will bring a certain number of female users of Suning, at the same time, this will also become Suning's "off the Electricity" market manifesto, to accelerate the "go to the electrical" process of suning.

But Shenyin analysis that in the Internet industry, companies would rather choose the expensive price to buy a fast-rising enterprise, also should not be cheap to buy an abandoned company.

In addition, some analysts said the industry giants such as Suning can be swallowed up, has been the best home for the red Child, it became China's thousands of in the plight of the vertical power to overcome the lucky, the market there are a large number of vertical electric dealers not only in a short period of time can not attract VC injection, but also few buyers are interested to buy. However, the red child eventually to the fate of mergers and acquisitions, not to the founder and investors to bring substantial returns, but is the VC bleed out.

In this regard, ran analysis, said, "China's E-commerce market is entering a dense integration period, Suning bought red children to kick off this." Finish)