The effect of power market of Gome electric appliance is still to be observed

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Gome Electric Company recently released a news that the company will be its electric companies gome online mall and Bowser Network Two merged, after the merger, Gome Online Mall will be officially renamed "Gome Online", comprehensively promote the Gome company's E-commerce strategy.

Gome reported a loss of 687 million in the first three quarters of the year, a major cause of the losses. An industry analyst to the China Securities News reporter, Gome's move is against the company's business operation is not good for the corresponding measures, integration will certainly bring a certain positive impact on the company, but the long-term operating effect needs to be observed.

To enter the first three of the electricity business within a year

There is news that the merger of the Gome Online, its business module mainly by the Gome online, Bowser Network, directory Division, group purchase and major customer division, OEM division, such as the five major division, the reporter to Gome Deputy president Shangui first confirmed, received a positive answer.

According to the introduction, two companies merged, will be in the form of independent accounting, Bowser network will focus on the open platform business, independent recruitment of brands, distributors, offline channels, etc., Gome Electric Online mall owners do Gome's proprietary business, will be the Gome line of business line. The future will also be independent of the identity of the public, stationed in Bowser network open platform. "As for the profit target is currently inconvenient to disclose, but our goal is to use a year to make Gome online as the industry's top three." Shangui said first.

There is a point of view that after the merger bowser or by Gome marginalization. Shangui said first, the company attaches great importance to the Bowser brand, and will focus on B2B2C services, the company's integration is also to clarify their respective division of labor, to prevent "fight each other." For Bowser's business objectives, Guixian said the same is to do b2b2c field of the top three.

"Before (Gome Online mall) is mainly to do home appliances, but after integration we will carry out a diversified operation, mother and child, sports, outdoor, home textiles and many other fields we will soon enter the" Shangui to reporters first.

Consolidation progress lag or impact effect

From last month High-profile announced in the CCTV invested 400 million of Gome Electronics Mall, announced yesterday to merge its two major electric platform, Gome in a short period of time repeatedly exerting power business. The move could boost share prices by reversing the pressure on Gome's entire group to lose money, according to industry sources. Gome is still not among the domestic electric business "first Echelon", and the cat, Jingdong and the old rivals Suning still has a certain gap.

Brokerage analysts pointed out that, whether online or offline business, Gome faces formidable rivals that have built up a wide range of shops and logistics networks, some of which have infiltrated the 35-line cities, or have just raised capital to participate in price wars, and that overall consumption growth is still at its bottom in the industry cycle, Gome faces a grim environment.

For Gome's sudden "exerting force" will likely to bring the impact on the electricity market, senior industry commentator Liu Buzhong to the China Securities News reporter, Gome consolidated gome online and Bowser background resources should be shared a year ago, but now only shot, its integration progress has been seriously lagging behind. In addition, Gome's electric business is its recognized short board, and temporarily do not see any place than the competition is stronger, the first three quarters of gome business to achieve revenue more than 3 billion yuan, and the old rival Suning easy to buy the first three quarters of the revenue scale close to 10 billion yuan.

In view of this, the actual effect of Gome's move remains to be seen. Some research data show that even after the merger of two companies, Gome will occupy 3% of the domestic market share.