The electric dealer frequently makes the festival to dig the net friend purse

This newspaper, Jinan, December 10 (reporter Zhong) "Double 11" Just the past one months, due to the overdraft of the many sequelae of consumption has not been resolved, the electrical business has launched a "double 12" promotional. With "Double 11" http://www.aliyun.com/zixun/aggregation/7869.html > Electric Business War main price card different, "Double 12" war seems to be more fancy in the tricks, public welfare, history, service and even beauty send Express, etc. has become a selling point for electric dealers trying to make people's eyeballs.

The first public said that will no longer play the price war is Taobao, and it is also "double 11" electric dealer price war the biggest winner, claiming sales of 19.1 billion yuan, all from the contribution of netizens. According to Taobao, "double 12" period Taobao will abandon the traditional way of discounting, no longer a hard promotional discount, but to take a buyer and seller interactive two-way play, that is, the buyer set up a "desire price", and then the seller according to the requirements of the adjustment and finally determine the sale price.

At the same time, Taobao's old rivals Jingdong Mall also not to be outdone, will be "double 12" named "Member Care Day", the main service card, known as "white suit the United States", that is, the price of Chinese cabbage, service upgrades, beauty delivery and so on. Suning easy to Buy is played a "public service card" for "Double 12" launched a 20-day "One Love in the end" activities, including each forwarding 1 micro-Bo donated 1 yuan, each sales 1 pieces of 0 yuan to buy goods to donate 1 yuan and so on.

Public cards, history cards, service cards, beauty Send Express ... From the original simple spell price, to today's pattern choppy, the electric quotient of "double 12" the World War why collective change play? In this regard, the industry analysts believe that from the "618" to "815", from "Double 11" to "Poly cost-effective 123", recently a period of time, Too frequent electric dealer price war has let many buyers have produced the promotion fatigue, in this premise the electricity merchant has taken "the unusual promotion method", its goal is only to make the human eyeball, in order to arouse the consumer's purchase enthusiasm to the greatest extent. "Because if only the price war, and" Double 11 "no difference, at the same time and close, the effect will not be good. Zhao, deputy director of the research department of Consumer Economics, Ministry of Commerce, said.

The electric dealer has changed the trick, whether the consumer buys? The reporter noted that with the "double 12" approaching, the internet on the price of electricity dealers in the various questions of the voice is more and more. In addition to worry about the price increase after the first increase in prices, courier service after the end of the warehouse and whether the goods will be oversold and other old problems, there are also a lot of netizens clearly said that the feeling of "double 12" promotional activities empty showy, although the pattern is much but not affordable, only to the extent that it is not even "double 11", more gimmicks than concessions.