The electricity merchant "The Jungle Law" staged gathers the United States excellent product 301 Big promotes the eye

"Jungle Law" is the nature of the biological natural selection, the survival of the fittest, the law of the jungle, and now this law is also in the electric business of the year to promote the confrontation in the wonderful staged. In this respect, industry analysts pointed out that as the open platform to become a new battleground, competition between competitors, brand resources, price war may become the norm in the future. and http://www.aliyun.com/zixun/aggregation/7836.html "> China e-Commerce Research Center analyst Mo Dai Green also said that the power business enterprises to coerce suppliers is to compete for traffic and user needs, The price war is still the electric business enterprise can not avoid, in order to ensure the smooth conduct of promotional activities will lead to the frequent occurrence of such incidents.

It is understood that as the electric business innovation marketing of the tripod, recently poly beauty Excellent product of the limelight is indeed difficult to its right: "First" Chen Au body "of the popular, followed by the pilot false start of the 301 major promotion, and then to the mentality of Thanksgiving, took out 30 million new categories of subsidized mother and infant, and in China's beauty cosmetics The market takes the lead in High-profile beating the marketing drums of the mother and child market. Of course, with the accompanying, there are the high quality of poly-US products, the site traffic and sales orders. From the realistic point of view, high flow, high degree of concern is an important guarantee for E-commerce enterprises to achieve large-scale sales. Driven by innovative marketing, as a dark horse of China's electric business, Poly-Mei excellent products only in three years time, on the completion of 21106.html "> Single month sales from 100,000 to 500 million yuan breakthrough, and the promotion and the cat, Jingdong, Amazon and other rival manufacturers of the first camp, Firmly occupy the first station of China's American makeup electric business leader.

Obviously, all this is not a good match for US rivals are willing to see. The face of the first brand-year fierce marketing offensive and users are large-scale interception, opponents are not likely to let the United States excellent products to complete the industry's big consolidation, big shuffle. Therefore, to seize all opportunities, and constantly release noise, create trouble, and even smear, it becomes a necessity, but also a helpless choice. At this point, we are not difficult to understand "the United States and music years to promote" the war of words in a few people behind the scenes to promote the warming, and "words war" behind also further highlight the weak enterprises in the "Jungle Law" in the sad feelings encountered.

At present, it is difficult to identify whether there is a threat to the supplier of beauty, but "threat supplier" has become a strong enterprise price war "shield", and this phenomenon will only be intensified. It can be foreseen that in the 2013, the first-line electric business enterprises will be both offensive and defensive forward Sprint, but some people will run faster, some people will run slower, and this depends on the strength of the Electrical Appliance Business Foundation. In this sense, the year-long promotion is just a powerful electric business enterprises to run the prelude to the competition. 2013, China's cosmetics consumer market will inevitably open a new market structure, and for those who can bring substantial concessions to consumers, we will wait and see!