The end of group buy "end" food and film to pull

After two months of continuous decline, group buying industry finally ushered in the end of the "small upturned tail." According to group buying navigation website Group 800 released the latest group buy market statistics report, November domestic mainstream group purchase website total turnover amounted to 1.87 billion yuan, grew 5.1% from last month, among them dining and movie ticket purchase in November's rapid growth became this month the overall performance micro-rose behind the scenes.

Consumer at the end of the year

Total turnover of 21 billion yuan per year

Regiment 800 detailed data shows that in November, 1.87 billion yuan turnover, catering consumption for the first time exceeded 1 billion yuan, accounted for an unprecedented 53.6%, and the first half of this year average of 42%, last year on average only 36%. And another group of popular category movie tickets as the November into the lunar year file warm-up period, "juvenile fantasy Drifting", "King of the Feast", "1942" and other wonderful blockbusters rekindle the enthusiasm of consumers buy the year-end shadow ticket. All the data have been significantly improved.

A first-tier city to keep its size

Potential growth is still in the two or three-line city

The share of the first-tier cities in the national total has finally stopped shrinking in November. According to statistics, the total turnover of the first 40 cities in the month was 1.342 billion yuan, accounting for nearly 71.8%, and rose by 2% in October. In terms of regional rankings, Shanghai and Beijing turnover rebounded from last month, Guangzhou is basically flat, Shenzhen has surpassed Guangzhou for the first time to enter the top three. It is noteworthy that, despite a small rise in the number of first-tier cities, this is still a significant decline compared to the absolute dominance of the first-tier cities in overall sales, and that today's group buying markets may need more local cities to replenish new energy.

In this respect, industry experts analysis, by domestic group buying development impact, pre-group purchase site transition competition makes key cities market has tended to saturation. In the two or three-line local cities, most of them are in the initial stage, and their huge consumption potential has not been sufficiently excavated.

Buy products lack of new ideas

Consumers need "fresh offers"

Although the overall size is expected to achieve more than one times the annual growth, but the group buying industry seems to have been a period of apathy and repetition, the lack of a "fresh" to arouse consumer interest.

In this respect, consumer experts, group buying navigation Network Group 800 co-founder Hu Chen analysis: Group buying stations need to be in the overall stability of the big environment, sober awareness to provide consumers with "more fresh" group purchase products, break through the local service category and online purchase of the existing category restrictions. It is reported that some group buying stations have begun to try their own ground team to provide consumers with special purchase of fresh fruits and vegetables delivery services to more diversified products and services to enable consumers to regain the surprise and expectations of group buying.

Link: "Nanjing"

In the market size, the November Nanjing Group purchase market turnover of 44.002 million yuan, the chain Rose 11.2%, ranked the 11th place in the country. According to the group 800 Nanjing Group Buy navigation included show, all kinds of group buying turnover accounted for: Buffet, hotpot barbecue, local dishes mainly catering food category accounted for 65.5%, film tickets, KTV-oriented leisure and entertainment accounted for 16.5%; hotel rooms and tours accounted for 9.2% of the photo, Bath and beauty-oriented living services accounted for 7.6% of all group purchase, local-made goods and other local services accounted for 1.2%.

Nanjing, the highest sales in the month, the most detailed category for film tickets, its monthly sales accounted for the total sales of 17%; the highest turnover and the sale of the group single most of the fine classification for local dishes, accounting for all the total deal of 20.2%, all sales of the group of 18%. Juan