The expiration cannot across, the difference treats can build the conscience development

When the group buying mode attracts many users, the group buying site will need to give the most reasonable product and service feedback. At present, China's group buying industry is entering a mature stage of development, experience the brutal competition test of group buying enterprises constantly self-improvement, self-regulation product service quality, the same, the government regulatory departments are also strengthening the group buying industry supervision and regulation, improve industry management standards, affect the healthy development of industry.

Not long ago, the State Administration for Industry and Commerce issued the "on the Strengthening of Network group purchase management of the views of" (hereinafter referred to as: "Opinion"), the group Buy operators to "advance payment method refund" made the relevant requirements, including group buying website operators to sell the way to buy goods or services, You may not set overdue prepayment or limit the amount of money can only be returned to the Web site account restrictions.

We can see that the group purchase site has a number of service groups to implement the "expired" service, and movie tickets, concerts, shopping malls vouchers and other ticketing categories and need to express the kind of products not in the "Expired" service range. "This can be understood, we went to the cinema to buy tickets, missed the broadcast time, no one theater will refund." "A person who has been in the ticketing business for many years says. The above point of view from the side pointed out that ticket-type goods in the traditional sales do not exist "expired" one said, and this is in line with business rules and logic.

From the nature of group buying, this emerging internet model is to meet the consumer to buy a cost-effective product and service needs and provide a variety of local life services, "opinions" of the proposed, but also for the industry to orderly and healthy growth. However, in the "expired" provisions, if the limit of all group buy products and services, we may also have to do a good job in the face of "ox" to attack the psychological preparation. Low cost and "expired" provisions enough to let "ox" to buy as a source of resources, at the same time, "expired" more likely to become "ox" capital preservation of the weight, this not only hurt the interests of consumers, but also to the industry order brought chaos.

Standard group buying industry operation is not "overnight" things, "limited withdrawal order" although short-term to meet the needs of some consumers, its long-term negative effects will directly hurt the interests of consumers, this is not to establish norms hope to achieve. Only buy enterprises and consumer interests closely linked to more comprehensive consideration of how to create a suitable business environment for the development of the industry in order to create a virtuous group to develop industrial chain.