The fastest growing, the biggest crisis

"The 2008-2009 China Online Payment industry Development Report," the 2008 China on-line payment market development is very rapid, the transaction size from 07 to 97.6 billion yuan soared to 08 274.3 billion yuan, the year-on-year increase of 181%, far higher than the network economy 49.2% Growth, Become the fastest growing Internet industry.

The seemingly ornate report masks a huge potential crisis in the payment industry-the payment industry has so far had two unanswered questions, one for licences and the other for profitability. The two problems are like "the Sword of Damocles" hanging above the pay industry. The payment business is closed to the financial system. The prospect of a payment licence is a ticket and no one can attend a feast. Government departments will certainly choose among them to operate a strong, technology-leading, perfect wind control system to support enterprises. The weak advantage of this aspect will be phased out. The profit question is more intuitive, the electronic payment manufacturer is not the welfare organization, can survive is the profit, the unprofitable enterprise has lost the existence significance.

As the central bank still has no timetable for the issuance of electronic payment licences, companies are in the "race" phase, intending to enter the hypothetical standard state before the licence, or to attributes as "licensing" by size and share. On the other hand, the era of electronic payment industry relies on capital investment is over, paying enterprises should start to derive benefits from the growth of business. Especially in the severe environment of the financial crisis, the capital market tends to be cautious, so it is more urgent for the electronic payment enterprise's own profit demand.

The core competitiveness of the payment industry lies in the integration of the platform, including the improvement of payment and settlement business, integration of data analysis, strengthen risk control. At present, the domestic third-party payment enterprises have independent development business system is not many, the general business is only a small part of the banking retail business, often only in the price level naked competition, no core business system, lack of mature industry solutions. Third-party payment industries have no future if they cannot discover a business model that is sufficiently prominent to create their own business platform.

The financial crisis on China's economic strength and the test of all walks of life is self-evident. Financial crisis makes some industries face "crisis", also let some industries see "machine". The time has come to show the real strength of the paying business, a rare opportunity. The traditional industry in the crisis more need to speed up the operation efficiency and cost savings, the adoption of electronic payment methods can make the operation of enterprises faster. Small and medium-sized enterprises, after the decrease in capital liquidity, more demand the cash turnover speed at hand, the demand for electronic payment services surge. At this point, the payment enterprise in addition to realize the basic payment function, it is bound to also consider how to help enterprises to carry out effective network marketing, to the merchant in the E-commerce operations to maximize support.