"The goose lays the eggs" is not the electric dealer competition shortcut

Under the increasingly fierce competition of electric dealers, challenge the chaos of normal business ethics again according to the "It Times" November 115.html ">26 Day report, following last year Dangdang burst" forcibly "received in the shop after the fee, Dangdang this month to borrow the" 13 anniversary of the month "name, once again to the merchant to collect a large amount of shop celebration fee, and increase the amount from last year's 500 yuan to 5000 yuan.

Shop celebrate not only every year, and the cost of a year rose nine times times, Dangdang this move, seems to have the unspoken.

Dangdang's third Quarterly bulletin, released in November, shows in the first three quarters of this year, its quarterly total revenue growth rate of 42%, book audio and video revenue growth rate of 30% or so, but, this increase is not only significantly lower than Dangdang in previous years of revenue growth, and with a large expansion of the same type of electric business revenue compared with the more inferior.

There is no doubt that when the electric dealers as a traditional store 2.0 version of the highly regarded as capital, the fierce electric knockout stage has also been opened. And before the dawn of Shu arrived, we saw that the scale of the electricity business, continuing to finance the burning of money, in order to form a model advantage, and some of the energy of the electricity quotient, has begun to lay off, or even closed.

For the electric business, the future market space Unlimited, and the immediate survival space of urgency, has constituted a difficult to break the contradictions. And in order to broaden the immediate living space, in order to meet the future of unlimited market space, we found that in recent years, the appliance merchants have "clever choppy, in addition to the recent burst of dangdang significantly increase in the business shop in the store, this August, provoked by the Jingdong http://www.aliyun.com/zixun/ aggregation/34463.html "> Electricity price war, then in the surface penetration of the business fishy taste, more implied fictitious original price, price fraud light and so on." From this, we see that many of the electricity quotient of survival space between the widening, often accompanied by a frequent breakthrough in the moral bottom line. The electric dealer broadens the living space, in order to make it in the future market pattern more competitive, its spirit should be worthy of affirmation, but, contrary to the normal market ethics, skillfully out of the name "forcibly" a large levy of shop celebration fees, or even "price war" as a fraud consumer initiatives, not only not desirable, but also can not be achieved by this to achieve the purpose of widening the living space of the electric In the increasingly fierce market competition, the electric Shangto wide living space, should be through the innovation of business model, blood category combination optimization, management cost control, as well as the rehabilitation services, to gradually enhance their market competitiveness, rather than relying on excessive squeezing into the business, or disguised as fraudulent consumers, Frequently challenge the moral bottom line to go the so-called "growth shortcut".

In fact, for the moment, there is no short cut to the existence of electricity dealers: the increasingly perfect supply chain of commodities, the excessive squeeze into the business, will inevitably make the business initiation retreat, and consumers increasingly mature, as well as the popularity of new information channels such as Weibo, fraud (or disguised) consumers, will not only make consumers "raise their feet vote", More likely to be plagued by lawsuits.

Whether it is the existence of the electric business competition, or the scale of the dispute, should strengthen their own internal strength, pay attention to the sustainable competitiveness of enterprises at the same time as the reasonable game to enter the business, but also to seek cooperation and win the model, in the market visibility increased year in, but also should respect the consumer to enhance its market reputation. Yang Guiying