The hidden trouble behind the vertical electric dealer

Source: Internet
Author: User
Keywords E-commerce marketing strategy webmaster Home
Tags .mall business business into business is change compared compared to the development

When it comes to the popularity of vertical electric dealers in the industry, many people have vague definitions and concepts. The simple point of oral interpretation is the same type of commodity, such as the Gome Online mall, the only goods will and so on. In fact, the vertical electrical business with the development of the Times, quietly changed the quality, not in people's minds that once understood the definition, positioning in the traditional and narrow field space. After more than 20 years of development, the vertical electric business has been reborn, the change of a greater development space. In contrast to the speculation that the vertical electric quotient has entered its decline, this year, the development of vertical electric business is a mutation, but relative to the last year is improved, which also caused a lot of people for such a brief growth of the signs of complacency, in this kind of progress, in fact, the development of vertical electric business is always the dilemma exists, It's just that some of the problems and difficulties are obscured by the ideal situation, and it's like China's current stock market situation.

The internet has grown too fast. If you have to find a word to describe the rapid development of the Internet, can only say that the opportunity is fleeting. People's attention to the vertical electric business is not so much patience, attention is not high, focus at any time in the transfer of market competition pressure is conceivable. In addition, the industry's "struggle" is also extremely fierce, because the level of electrical business development, the entire industry in the scope of the extension is more and more, can be said to have covered the so-called vertical electric business scope. It can be said that the former interception, after the case of the pursuers, from the plight of the development, so that the vertical electric business can not be on, under the dilemma. What is the vertical electric business in the competition, but there is always no foothold, that is because the operation of the vertical electric operators in the entire environment without any advantage can be said, so it is naturally not any cheap.

Operating mode out of the development needs. Vertical electric business did change, the so-called new generation of vertical electric quotient, nothing more than the integration of a combination of some of the advantages of the platform, the results are some, but this is only a symptom is not the root cause, there is no substantive significance. Once the operation of the model alone is really very good, but put it in the current network area, it seems very slim, the one or two-line city without its shelter, in the overall is marginalized, out of the people's attention, it becomes impossible. Whether it is the establishment of the brand, or the popularity of the gathering, is the big problem it faces. Even if occasionally some good "golden", really got the market to go to marketing, or step by step, make it difficult to be a bigger competitor absorbed replication past. In this way, the vertical electric quotient tree banner of the opportunity has passed, which has always been in the cause of disadvantage.

The thousand armies are easy to get, one will be hard to find. In the face of the current situation of the vertical electric power is a powerful army, but we have their own enclosure operation, not seriously to see, but also really mistaken for the prosperity of the landscape, if it is so to think that the surface of the illusion of the blind. In the face of the current situation of vertical electric power can be said to be disunity, everywhere guerrilla, at most is in the fight, in the face of huge market impact, appears to have no competitive ability and prevention capacity. In their own small circle of power is limited, resources are very rich, but there is no "leader of the People", this is a problem of vertical electric business. In addition, the power of the internal structure of the vertical electric business is also very weak. Summed up is that the development of vertical electric business to the point where no one can be used, no leader and the coordination of the middle of the ability, without direction and power, vertical electric business How to go forward?

Blindly follow the lead to get lost. This is a common problem for most vertical electric operators, that is, blindly follow the lead to get lost. Always a little indecisive on the way forward, want to reform and innovation can not be determined enough, East good to go east, the west Rise and suddenly turn, so long time and a lot of network "hot" to the turbid together, not clear, also can not understand, in the overall grasp of the wandering uncertain. Such a bandwagon is a small profit can be cast, but the wind in the past, the problem will reappear, the result of the wind is not good end. In addition, blindly follow the wind will be made dizzy, "opportunity" to change the trap is often the case, blindly follow the trend will lose its due direction, will lead to lost, and now the vertical electric dealer is carrying out a vicious circle, the chain can not be solved, vertical electric operators will not be able to show their fists, want to develop the dead chain must be solved.

The vertical electric business wants to be alone, in the future is almost impossible, the crisis is widespread, is also puzzling its next step development important obstacle, the reform innovation appears very urgent. It also has its own advantages, can make full use of high-quality sources of supply, the region's vertical electric operators to join the group to enhance market competitiveness. It is mainly aimed at the above development crisis to have a clear understanding, because the crisis with the vitality, in the face of crisis how to go in fact there is a living, but this process is still very long.

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