The high threshold of "whole cold chain" for selling fresh storage logistics

The reason why a brain is fresh is because 3C products only 3% of the profit, and fresh gross margin as high as 20%, or even more.





in the past week, http://www.aliyun.com/zixun/aggregation/36617.html "> Cofco I bought the network continued to exert fresh market, successively won Wuxi, Suzhou, Hangzhou, announced in three successful self-built logistics, To achieve fresh door-to-door delivery. In fact, aiming at the fresh market is not the only I bought the net, in the coming summer, the power of the electricity business, are committed to digging the fresh field. Shun Fung optimization, shop No. 1th, the original Life network, Tuo tuo workers ... Without exception.





sell fresh, marking the electrical business out of the primary stage, belong to the "qualitative change." In the initial stage of the electrical business, can only sell standardized production, quality no difference in electronic products, and then all standardized products, books, clothing, and even cars are swarmed, put on the electric business shelves. Because this kind of goods no difference, can only spell price, for a time, electric business rivers and lakes bloody, repeatedly staged price war, even alarmed the NDRC. Now the electric dealers get together to sell fresh, can say, at least sell up "fine goods". But, "fine goods" good sell?





Not all electric dealers can sell fresh





The reason why a brain rushed to fresh, because 3C products only 3% of the profit, and fresh gross margin as high as 20%, or even more. But the problem is that doing food is a professional discipline, especially in today's food safety issues. Fresh supply chain requirements are very high, in a word, not all electric dealers can sell fresh.





"fruits and vegetables, fresh milk 0℃~4℃, ice skin moon cakes -18℃~-22℃, hairy crabs 0℃~15℃, put in cool ventilation, tuna-60 ℃, Fresh Meat-18 ℃, red wine 25 ℃ thermostat, humidity 60%. Food preservation is a science, you do not give it this temperature, it goes bad. "Cofco I bought the network in charge of the reporter introduced food warehousing said. Consumers of fresh quality is very high, fresh as long as there is damage, deterioration, for businesses, loss is 100%, as long as you dare to sell fresh, you have to spend great effort to build professional warehouse. "If you want to be fresh, this money will not be spent."





different food needs different storage temperature, this is a technical work. No professional accumulation and huge investment, can not sell fresh.





"New growth pole"





logistics cost, high price sensitivity, high quality requirements so that the electricity business in the operation of fresh early investment very hard. More to the electrical business is hard, the industry since its inception in the white-hot competition, the threshold is already high, there are people scrambling to raise this threshold. Shop No. 1th announced the end of the year in Guangzhou to build a food professional warehousing center, I bought the net in August during the celebration announced that "fruits and vegetables 24 hours unconditionally returned." The competition in this industry is "Yangtze, after the waves died on the beach."





but the high threshold can't stop the fierce pursuit of the electric dealer. Fresh is not only the electric business of Everest and the touchstone, but also become the electric business industry one of the most important category, reposing the future of the industry. 2013, the overall growth of the electricity quotient stabilized, fresh but soaring. Taobao data show that in the first half of 2013, Taobao food sales of about 16.5 billion yuan, accounting for 475.6 billion Yuan Taobao total turnover of 3.47%, of which raw meat, fish rose 359%, 157% respectively. Fresh food has become a new growth pole after 3C electronic products, garments and books.





under great pressure, the major food electric dealers have to kill into the fresh field, however, the specificity of fresh products to ensure that its "fresh" quality, so in warehousing, logistics and so on has a very stringent requirements, at present only Taobao, Jingdong, I buy a network, such as a small number of food dealers through professional warehousing, "the whole cold chain" Distribution and other ways to achieve specialization, standardized fresh circulation management, but on the whole, the electrical business of Fresh road is still a long way to go.