The industry is trapped in the market, the price of electricity quotient is hard to eliminate

Shanghai, July 18 (Xinhua Kaoshaohua) Spread several months of the electricity business industry price war before the waves. Jingdong Mall, Suning and other business executives have said recently, the company will continue to implement price war. In this situation, the second half of the domestic electricity industry is expected to stage the "Burning Money" war.

Low price Showmanship electric dealer price war intensifies

Beijing Jingdong Bureau chairman Liu 16th announced: "The third to fourth quarter of this year will set off the largest, most tragic and most comprehensive price war in China's electric business history!" And Jingdong will continue to lead the price war! He also said that from the same day, if the company manager who is responsible for the product price is not the lowest, then "class" leave.

In response to Liu's price war speech, another domestic electric business enterprise Suning easy to buy executive Vice President Li bin the same day, said: "The price is a battle is suning easy to buy this year and even next year the established long-term strategy." And in the day before the day of Suning easy to buy semi-annual summary and plan work Conference, Suning chairman Jindong asked Suning easy to purchase do not consider short-term interests, to continue to increase market, information, logistics input.

"The electricity dealer who the price is low, a Amoy net parity rate at a glance, do not have to flicker." Dangdang CEO Guoqing the same day also publicly said that every day I see the price index daily, found not the whole network of the lowest price directly downward. "Only the book dares retaliate against the price war, because the book is still the profit category." ”

In fact, as early as April this year, the domestic electricity business industry's price war gradually heats up, by June, the price war reached the first half of the peak, including Jingdong Mall, Gome Mall, Suning easy to buy, such as the cat and other major electric business enterprises are involved, the cumulative investment of billions of yuan of special supply for large-scale concessions promotion.

"Low price is the main factor to attract the current network consumers, whether it is the performance of Taobao holiday promotional activities, or the company's listed companies Macquarie's financial results show that the impact of promotion on consumers is very direct and efficient." "China E-commerce Research Center analyst Feng Lin told reporters that through the price war, some companies want to be able to compete for market share, some companies want to ensure revenue growth, and some companies want to be able to raise the industry threshold."

"Increase not increase profit" into the industry common problems

"The strongest price war in history" has attracted enough eyeballs and traffic for the major electric dealers ' websites, but the major "advocates" who invested heavily in the price war have faced the embarrassment of general unprofitable. For example, Jingdong Mall, the first half of this year, the company's sales growth of more than 120%, but the net profit is still negative.