The integration of industrial chain to bring about a qualitative leap

At the end of the year is always constantly, including the day cat double, Taobao double two, the United States in the Christmas black Friday traditional retail industry against the Amazon, so many professionals and practitioners are talking about these hot topics, discussing the online and offline status conversion and the future trend of retail industry. Retail business since 04, then the electric business, nearly 9 years time to look back, the two industries have been very different, but there are a lot of similarities, and even many people say they can not be regarded as two industries, electricity and retail are the retail industry. In my opinion, the industry has become an industry because of the formation of its industrial chain.

The industry chain to form, a decade is a scale, which is often overlooked, especially for what we call the traditional retail industry. China's traditional retail industry growth time and E-commerce time is almost synchronized, from Yichi years to 2012 in the more than 10 years, China's traditional retail industry from scratch, from the large-scale single shop to the chain, from the chain to mergers and acquisitions. From the foreign capital to the domestic PK, to domestic and internal-funded PK, retail practitioners also witnessed one after another miracle and change, this silk is no less inferior to the electric business industry. But the electric business industry in the rapid monopoly after the scale of the people more surprised, coupled with the media and the public's constant attention and amplification, making the industry lively, but in any case, the electricity business also began to develop from the late 90. In other words, the traditional retail industry and electric dealers in the same starting line, but come to a different process today.

Perhaps someone has begun to sing a funeral song for the traditional retail industry, that the future must belong to the electric business! We always try to see the future, because if we don't see the future, we will be afraid ...

The retail industry, with a scale of 10 years, is naturally not comparable to the electronic business sector, which is closely related to the Internet, only the future seems to be clear, that is, there is no so-called online and offline, there is only a flat retail world, this is a gradual clear consensus, such a consensus on how much of the retail industry practitioners to settle down a little, Traditional retailing is not as bleak as it might think. So let's envision the so-called "flat retail World":

Before describing the world, to be able to agree on a premise is that the retail industry from the day of birth is to subvert or promote all other industry changes in an industry, which is why the world's efforts to develop retail industry or policy to restrict other foreign retail trade, the retail industry, such as all other industries catfish. The example of Wal-Mart, the world's largest retail business, has redefined not only retailing, but also the warehousing and logistics industry, even launching its own satellite, and trying to apply for retail banking to enter the financial sector. Another example is Alibaba, which first changed the foreign trade industry, then is now put forward three stages: platform, finance, data three major business, from these three business and at present the whole Ali department each business unit development look, this has been out of the retail industry to supply chain as the essence of the direction, but toward the internet company, Financial companies, communications companies in the direction of development.

In this premise and two examples, the understanding of the flat retail world gradually began to clear up, as the nature of the retail business, whether born in the network or under the line, it is necessary to strengthen the back-end supply chain, in the commodity procurement, warehousing management, Logistics distribution to the final sales channels to establish a strong integration and integration of the operation of the chain, for the retail industry, this chain is not really established, will be subject to the challenges of the new retail business, including the current online rental commercial real estate model based on the department store industry, It is obvious that such a threat began to adjust the proportion of the self-employed, or through e-commerce to improve their own in the above three supply chain system; For brand companies, how to balance pricing, service, brand image consistency and inventory ratio in multi-channel is the key to success in the future. As for the sales through the online or offline implementation is not the focus, there is no need to discuss too much.

It is clear that Jingdong Mall as the representative of the electric business enterprises are perfecting such a supply chain system, under the line of department stores and large supermarkets as the representative of the retail enterprises under this competitive pressure began to adjust, suning Tesco in the third year has been from marketing, commodity mining sales, warehousing logistics, payment gradually realize the integration of the line under the strategy of the promotion, Jingdong also speeds up the offline layout by setting up Inbox in the community, and offline layout of pick-up points.

On the other side of the world, higher than the supply chain of industrial chain integration in the way of monopolistic platform, through their own monopoly position, Ali department in the commercial flow, payment system, sales system, data analysis, industry personnel training all-round attack, directly up the pattern of industrial chain, such as Dangdang, Gome, Traditional department stores are all part of the Ali system, yielding to the huge spending power of its die-hard 200 million-net shoppers.

This is equivalent to the direct challenge and transformation of the traditional financial sector, software industry, service industry and so on almost all industries, this is the power of the platform, this force is still seeking to accelerate the integration of the line to the line, and finally jointly build a flat retail world, no longer have the so-called discriminatory pricing strategy, no longer have information asymmetry to seek profiteering, No longer have the elite and grassroots employment inequality, no longer rich and poor quality of life differences.

Although this has accelerated, but still need to 10 years as a scale, but in addition to patience, but also need to adapt to change the rapid response capacity, or will eventually become a part of the elimination of the Cut!