The lowest price advantage of Xun net product has 315 pieces

Yesterday, known as the history of the most brutal price war in Beijing East, Gome (Micro-bo), Suning and other enterprises between the fight, but the report from the third party does show that more than 100,000 of these sites in the goods, real price drop is indeed less than 10%. There are many netizens on the micro-blog "Spit Trough" that some of the price of goods show that there is goods, but a submission of orders on the tip of the goods, low-priced goods are also more than the status of goods.

According to a survey launched by Sina Weibo, more than 70% 5 of netizens said the price war initiated by Jingdong was a "pure bluff". Many people in the industry said that the Beijing-east, the Soviet-American war is a marketing scam.

Perhaps it is through the Beijing East and there is no actual investment in the price war plan. Gome Today (micro-blog) official said on Weibo, the Friday, Gome nationwide more than 1700 stores to adjust prices, straight break the net price! All products lower than Jingdong, welcome to the consumer site parity! If the price is higher than online, store timely price adjustment, to ensure lower prices!

Coincidentally, yesterday just bursts three micro-Bo Zhi Jing Dong Xun net CEO Bu Guangzi also announced through micro-blog, Xun today will be launched in advance 3C promotional, will be scheduled to start September 11 300 million yuan to let big promotions advance to August 16. Bu Guangzi said: "Since everyone is still not done, so well, from 14:00 today, as long as you find a product in the activity page more expensive than Jingdong, we will adjust the price in real time!" before January 1 next year in South China beyond Jingdong!! ”

According to the reporter landed Xun net in the afternoon, Xun this emergency adjustment online promotional activities (http://event.51buy.com/event/1281d94e.html? ytag=1.100007011) directly to Jingdong's largest business 3C area (including mobile phones, computer, digital equipment, and in the topic played a "strong war, waiting for parity", "less xun is not called price war", "as long as find a product than x East expensive, we will real-time price adjustment" and so the gunpowder full of advertising, A great deal of price war resolutely fight to the end of the momentum.

Xun network of relevant staff also introduced to reporters, from 16 o'clock in the afternoon yesterday, Xun began an all-night inventory, all the staff working overtime production of special topics, for the promotion of more than 5000 products, including more than 65% of the large appliances, 80% of mobile phones, 70% of the digital equipment is lower than jingdong and suning prices. Especially in the mobile phone category, because the reason for direct supply, but also requires an average of 3%-10% lower than Jingdong, 47 mobile phone market, the hottest selling mobile phones less than 25%.

The head of Xun network big household appliances also said to the reporter, in everyone's electricity, Xun this promotional investment more than 400 kinds of merchandise, covering the television, air-conditioning, refrigerators, washing machines and other major categories, SONY, TCL, Zhi Gao, Skyworth, Konka, Toshiba and other well-known brands at home and abroad, large household appliances, will participate in the promotional activities. For example, a Sony 42-inch LCD TV sold only 4549 Yuan and sold more than 200 units a day yesterday.

And today from a Amoy net real-time price comparison data also shows, in many electric business website, Xun net of the lowest prices of the advantages of 315 items, ranked first.

However, the agile side also said that although the promotion started early, but this does not mean that September sales will "shrink". Instead, Bu Guangzi says Xun will continue to invest more in marketing resources in the coming months, with a goal of just one January 1, 2013 in southern China, which is completely beyond the East! "3C product is the main business of Jingdong, we just want to see if Jingdong will and Xun net head-to-head to a price war, give the consumer a real low price, do not cheat promotion." Bu Guangziru said.