The magnetic field effect of Asian Games on Guangzhou's tourism market

Last week, as the Paralympic Games ended, marking the end of the Guangzhou Asian Games cycle. The city of Guangzhou, which was born for sport, also showed great changes to the people of Asia and the people of the world. But compared to the end of the November http://www.aliyun.com/zixun/aggregation/37658.html "> Shanghai World Expo, the Asian Games will receive no special attention, especially in the tourism market, Rarely heard the travel agency specifically for the Guangzhou Asian Games to open a special tourist routes, and the lively Shanghai World Expo Team Tour compared to the ice fire, and the domestic research agencies have not specifically for the Guangzhou Asian Games to Guangzhou tourism market to make a more specialized authoritative investigation reports and data statistics analysis. therefore， Today, I specifically to the Green Mango Travel Network (www.qmango.com) angle, from the user's search volume, the hotel's turnover data, relative to all aspects of the city of Guangzhou Asian Games on the impact of the Guangzhou tourism market to make a more one-sided analysis, only from the hotel data, data model from the Green Mango Travel Network.

The start time of the Guangzhou Asian Games is: November 12, 2010 Ending time is December 20, 2010 (Paralympic Games End time)

Data Model I: User Search quantity (by city)

Pre-Asian Games: October 12, 2010 to 2010 months November 12

Shanghai: 9.34% Beijing: 6.9% Guangzhou: 6.12% shenzhen: 4.38% Hangzhou: 3.68%

Asian Games: November 12, 2010 to 2010 months December 20

Shanghai: 8.6% Guangzhou: 7.25% Beijing: 6.63% Shenzhen: 5.05% Xian: 2.82%

Late Asian Games December 20, 2010 to 2010 months December 27

Shanghai: 8.01% Beijing: 7.54% Guangzhou: 7.15% shenzhen: 5.35% Xian: 3.26%

From the user search volume, Guangzhou Asian Games before and Asian Games there is a certain amount of increase, more than Beijing to become the second, after Shanghai, and Shenzhen Asian Games in the driving volume also has a certain growth, the proportion from the Asian Games before the 4.38% to upgrade to the Asian Games during the 5.05%. But with the end of the Asian Games, Beijing's search volume jumped more than Guangzhou ranked second, Guangzhou fell to the third, but the gap between Beijing and Guangzhou, Guangzhou is still in the aftermath of the Asian Games, I believe that soon after the gap between Beijing and Guangzhou will be further widened.

Data Model II: Hotel turnover

Pre-Asian Games: October 12, 2010 to 2010 months November 12

Shanghai: 18.3% Suzhou: 10.8% Hangzhou: 10.3% Beijing: 4.5% Guangzhou: 4.2%

Asian Games: November 12, 2010 to 2010 months December 20

Hong Kong: 17% Guangzhou: 13% Shanghai: 8% Beijing: 3.2% Shenzhen: 2.6%

Late Asian Games December 20, 2010 to 2010 months December 27

Hong Kong: 13% Shanghai: 10.3% Beijing: 6.5% Guangzhou: 6.3% Shenzhen: 3.6%

From the hotel turnover, as the October is still at the peak of the Shanghai World Expo, so the Shanghai and Shanghai around the Suzhou, Hangzhou Hotel is related to strong driving role. After entering the November, the tourism center moved from east to South China, Hong Kong and Guangzhou became the hotspot of tourism. Referring to the data of Guangzhou and Hong Kong over the years, the strength of Hong Kong is the season, and the strength of Guangzhou is very much related to the Asian Games, so the Asian Games confirmed the tourism industry with Guangzhou, at least in the hotel, about 7% of the increase.