The need for the generation of Electronic business operation: with large companies to bet Light Company layout

But bin Jay (the left) of the electric operators on behalf of the operation of the company, including photo shelves, customer service orders, warehousing and delivery of all aspects, as investment to land, property tilt, his company will be more and more heavy mody?

"Electric Dealer Sample" Time is a long river. Since March 1998, the completion of China's first internet trading began, the electric business enterprise surging, live and death, both from the 1999 since the establishment of Dangdang, but also a high profile March but only online 3 months of the product Poly network. From July onwards, Sina Science and technology will select one or two representative electric business enterprise to do the observation every week. We do not mean to be successful, but are willing or due to the failure, or comb its model, or report its growth, to record the current sample of electricity.

In the era of E-commerce, many traditional brands have waded into the electricity business, such as Anta, 361°, nine Shepherd King, Qi, Dapai and so on these familiar clothing brand, you can in the cat and other electric platform to find the corresponding official store, but you may not know, these official stores are not always by the brand side directly to operate, One kind of company hides behind these brands, the special affairs electric Business Generation operation.

They are different from the traditional sense of distributors, but also different from software, merchandise shooting, logistics, customer service, such as the so-called "water sellers", they are behind the brand's invisible electric dealer Butler. They are familiar with the electrical business, and do not understand the traditional brands of electric dealers agreed Commission, binding Commission and risk, directly to consumers selling goods, "into the King of the Loser", by the performance into a meal, by Word-of-mouth to connect more business.

Xiamen Network Mei E-Commerce Co., Ltd. is such an invisible housekeeper, its founder bin Jay's entrepreneurial experience more in the southern Fujian Electric Business Circle was passed to the magic: another CAI-style high school dropout, cock Silk start, self-made, diligent management, in the ups and downs of the electric business era, wealth from scratch, two or three years quickly accumulated to 10 million or 20 million yuan.

According to the network of the United States to provide information for Sina Technology, Xiamen Network in the United States in 2011 on behalf of the operating sales of more than 200 million, Fujian annual sales can be over 200 million of the few electricity dealers. Former Huaqiang North online vice President Shangxiang even think that Xiamen network is the largest E-commerce carrier in South China.

Generation of operations on demand

The operation mode of the electric forwarder is not new. Early in the overseas E-commerce generation operations company originator-the United States GSI (Global QSL Inc. Commerce), in the country also has an earlier generation of electric operators in the bud. But the real provision of online shop on behalf of the operation and the overall trusteeship of the 2008 global financial crisis began. With the overseas entrepreneurs to bring the foreign innovation model back to the domestic different, with bin Jie as the representative of the local entrepreneurs to witness the domestic electric business on behalf of the operation of the industry.

But bin Jie because his surname is rare, most people do not read his surname, all call it the hero. The 84 born, Fujian Sanming, senior sophomore dropped out of business in Xiamen, did a lot of businesses, including selling parallel mobile phones, open advertising companies, do more in the Taobao market selling fine imitation, tail goods shoes. This is not surprising, Xiamen back to Jinjiang clothing shoe bag "origin", from the supply chain cost, the advantages of its electric power is very obvious. Later the birth of a lot of footwear Amoy brands, such as the mr.ing founder of the Sheepskin Hall Yin Zhijiang, was initially Jinjiang's foreign trade tail single start.

When buying shoes at Taobao Fair in 2008, Bin Jay had a partner named Zhunjunjie, two little guys do every day is to go to the wholesale market to borrow shoes, and then take pictures, processing photos, write description, shelves, customer service, someone photographed, and then to credit, packaging, logistics, Customer receipt Confirmation payment, and then with the owner of the credit to checkout, The whole process looks like an empty glove white wolf. In these experiences, the hero has accumulated the electricity business marketing, the operation experience, the business is also getting better, has caused the wholesale market boss's attention. The boss will not do E-commerce, but see the prospect of e-commerce, they are willing to pay a high salary invite small Jay to operate E-commerce.

As the boss felt the magic of E-commerce, because of the economic crisis and the export stagnation of the Jinjiang brands are also in the network as a clear tail of goods, clear inventory of the main channel, but after all, is a layman, but also some bold, try a few times after the idle and stopped.

The hero saw this opportunity, then and Zhunjunjie and before the company's partner Cao Fanghua three people together 30,000 dollars, in the end of 2008 set up a network of the United States, focusing on the electric business on behalf of operating services.

and 361° to gamble on business.

At the beginning of the creation, the network beauty is not well-known, but also not to the big brand business, only for some two or three-line small brands to take care of the electrical business. A new opportunity appeared, local media friends told them, sports brand 361° is looking for TP (operation) Company, the electrical business outsourcing. Good planning Cao Huafang (Cao is the master of Communications in Xiamen University) wrote a plan, but bin Jie took the plan to find 361°.

361° request is 2009 to achieve network sales 5 million yuan. At that time, there are many competitors, but the Jay and 361° signed a gambling agreement, according to the content of the agreement, 361° to take out the target sales 10%~15% the cost of advertising on Taobao. If sales do not reach expectations, the cost will eventually be paid by the Internet-American technology. For a small company with a start-up capital of only 30,000 yuan, this is a gamble.

Get 361° 's contract only two months, the net beauty completes the predetermined sale target 70%. Therefore, at the end of the year, the sales of the United States is undoubtedly completed ahead of schedule, and in 09 Taobao "Double 11" activities, the network of the United States operating 361° to achieve a single day sales of 800,000, creating a network of Fujian brand sales record. NET beauty is the first to become famous.

The next year, the hero took 361° 's report card to find Anta's President Dingzhizhong, because Anta in Taobao flagship store has been outsourced to another on behalf of the operation of the company, so the net beauty to get is Anta Taobao franchise shop, and advertising fees by the network of the United States responsible. By the end of the year, do not need to step out of advertising fees of the franchise shop than it is necessary to step out the advertising fee of the flagship store performance better. The network beauty in Minnan Electric circle again famous.