The net buys the enterprise to worry by 3.15 Point name, like faces the big exam

"Focus" "this year, especially worried about being named" online shopping companies face 3 15 Big exam

Another Year 3 15, every time, some enterprises will inquire who will be exposed. Especially to CCTV's 3 15 party is concerned, see who will be CCTV "roll call".

Due to the poor performance of E-commerce and internet companies in the last year, some companies are beginning to imprinted, "especially worried about being named this year." A well-known E-commerce enterprise insiders told reporters, as early as March, they have sent full-time staff to carry out 3 15 crisis PR work.

This fear is not unfounded, although the web-based economic order process is accelerating, but last year, a small number of internet companies suspected of information theft, arrogant attitude still trampled on the interests of consumers. 3 15 approaching, these enterprises into a nightmare-like suffering, but also to avoid this robbery to find a way.

3 15 party director Yin Wen in the media interview speech is aggravated their concern. He said that now online shopping has become a mainstream consumption pattern, so 3 15 party will certainly be concerned about. "When a consumption pattern has become the mainstream of people's consumption, and the relevant system is still flawed, we will pay attention to this area." ”

The legislative lag of E-commerce has become the root of the chaos in this field, so the Internet enterprises, especially the electric business enterprises are facing the 3 15 big test this year especially.

Online shopping becomes a target

China e-Commerce Research Center released the "2011 China E-commerce Market Data Monitoring Report" showed that last year, "China's e-commerce complaints and rights of public service platform" received e-commerce complaints about 100,000 cases, including online shopping complaints accounted for 52% of total complaints. Jingdong Mall, when these well-known online shopping platform are listed.

A consumer told reporters about his encounter, he in Jingdong Mall payment the next day to get Lenovo tablet computer, "on the screen to see a clear black spot."

After the call to Beijing East sales staff, after the sale said this issue should be handled by Lenovo, the consumer call Lenovo, Lenovo said this problem or to find Jingdong, because the collection is Jingdong. After many complaints, Jing Dong reluctantly said can first Test. After a few days of waiting, Jing Dong inspectors call to say, did not see you say the problem. "So big a black spot to say can't see?" As a result, the other side immediately hung up on the phone impatiently. ”

For Taobao, which trades hundreds of garments per minute, it is still unable to solve the problem completely, despite its all-out efforts to get rid of the fakes. As a well-known brand in the online shopping enterprise, Taobao's action against counterfeiting has even begun to extend to the intellectual property field of the electric business. 2011, Taobao treatment of infringing merchandise information 63.2 million, which received complaints to handle more than 8.7 million commodity information processing, Taobao initiative through special strikes, mysterious purchase and other ways to deal with more than 54 million, the punishment of more than 700,000 members.

Alibaba Group Legal Department vice president Yousei to our reporter said their helplessness: "Because the relevant legislation lags behind the industrial development, some e-commerce platform measures beyond the existing legal obligations." Society can not solve the problem, it is difficult to expect an enterprise to solve. ”

Group buying industry disorderly elephant clusters

Because last year the Internet field the most fire and frustrated companies are group buying companies, there are various signs that group buying companies are likely to become the focus of 3 15 target.

Consumer complaints against group buying, mainly concentrated in the quality and description of goods, shoddy, selling fake and shoddy goods, buy fakes after the disappearance of businesses can not protect the rights, purchase rules or services at random changes, online shopping after-sales service can not be guaranteed. False propaganda, with money and other issues such as abscond in a large number of group buying enterprises, a consumer in the litters group on the site to buy a set of grilled fish meal, after consumption found and the Web page propaganda services far, not only by the store difference treatment, and the quality of the meal is very poor.

Some consumers complained that in 900 group buy a refueling card, the site suddenly shut down, money can no longer be recovered, some group buying site set up lottery, in the collection of money to consumers immediately after the closure of the site to flee.

For the field of group buying, "exposure or exposure, it is there, notorious." One industry analyst joked.

Group buying site is currently undergoing a difficult recovery, calm and rational development to adhere to the theme of entrepreneurs in this field, "if the 3 15 again to buy out, then buy in the capital market almost into a dead end." "The owner of a group buying website told reporters.

The industry is also afraid

The electric business enterprise belongs to the Internet domain, in the electric business domain frequently appears the problem, the related profession also is fearful, for instance the on-line traveling, the express industry and the hardware enterprise.

Low service standards, backward logistics management and so on, the electric business enterprises to bring consumers a good shopping experience has formed a hindrance.

Logistics industry has long been a constraint on the development of a short board, the Internet has circulated a period of express enterprises in the processing of consumer goods "brutal handling" video. And before and after the major festivals, the phenomenon that the logistics is almost interrupted also brings immeasurable loss to many enterprises and individuals.

"NET buys a mobile phone, receive goods when the courier does not let the inspection, said only responsible for packaging intact, the other no matter, go home to find the phone shell has serious scratches ..."

"Home to me 4 roast duck, only 2 after arrival!" ”

"To my Friends express mooncakes, Mid-Autumn Festival has been more than half a month to send, mooncakes are fast hairy." Such complaints can be heard everywhere.

Quality is the lifeline of an enterprise.

Sony's products and services have been controversial since last year, and this has greatly affected Sony's market performance. Sony's sales revenue fell 17.4% to 1.8229 trillion yen in the third quarter of 2011, with a loss of 91.7 billion yen (117.6 million USD) in the current quarter, according to the company's report on its quarterly earnings for the year.

Last year, Sony recalled 1.6 million LCD TVs around the world, recalling that it did not involve the Chinese region, with the recalls being caused by a number of smoke and parts melting events in Sony's 40-inch TV. But the company then changed its claim that the move was not a recall but a "preventive inspection and free repair" service and not a differential treatment of the Chinese region. In fact, the quality of the issue of Sony is not the first time to treat Chinese consumers, and has already caused resentment among Chinese consumers.

Some analysts believe that the current Jingdong, when, where guests, handles, Sony, Ctrip and express logistics industry brands are exposed to the possibility, these enterprises are also actively inquire about the situation, in preparation for crisis PR, and that "exposure to some problems is also a good thing, it is difficult to avoid, After exposure regulation of the industry's relevant laws and regulations can be promulgated as soon as possible to promote the healthy development of the industry. (Reporter Che Hui)