The rapid development of community electronic commerce with giant exerting force

August 25, Sina Weibo launched a new version of the Enterprise, and with Jingdong Mall to launch a "micro-shopping" to support users through the enterprise version of micro-blog completed online shopping.

Click on Jingdong Mall Sina Enterprise Weibo "promotional" button, you can see now has provided including 3 C, department stores, including more than 10 categories, and to provide collection, share to the function of Weibo. When the user clicks on the Enterprise version of the micro-blog on the "Snapping" button, the page can jump directly to Jingdong Mall, and prompted the "merchandise has been successfully added to the shopping cart."

Alipay, the largest third-party payment platform in the country, announced on August 31 that it would launch a "Secured Transactions open program" to provide a platform for direct online transactions between individuals and individuals. According to the introduction, Alipay guarantee Transaction refers to the buyer and seller in the Alipay website to establish a "guarantee" mode of payment process, both sides agreed to deal with the content and time, the buyer's transaction funds in the temporary existence of Alipay, by the seller shipments, inspection received, Alipay will be the transaction amount paid to the seller, complete a deal between strangers.

It is understood that Alipay "guaranteed transaction opening plan" will provide the website, the community to offer the fund trusteeship, the commodity release, the automatic splitting and so on function, supports the on-line application and the independent access two kinds of modes, the domestic forum, the community may embed the related function of the guarantee transaction into own website. Alipay said that in addition to providing security for funds, it will also help users to solve the security transactions in the dispute, the greatest extent to reduce fraud transaction information.

According to the data provided by Alipay, there are currently Sina Weibo, watercress and other sites joined the secured transactions open program, after a trial run, the current use of Alipay Community guarantee to pay the user has more than 1 million.

In the May 24 of this year, Taobao SNS Products "Amoy rivers and lakes" into "My Taobao", at the same time launched the "shopkeeper said" and "friends to share" two applications, strengthen its own SNS properties. Taobao buyers through the sharing button can directly complete the purchase.

According to foreign media reports, social networking site Facebook is teaming up with startups, retailers, and even internet rivals, preparing to turn the Facebook page into a retailer's storefront, turning its 500 million users into online shoppers. Let 500 million of its users shop and communicate on it.

Last month, Facebook executives had meetings with more than 20 companies, said David Fischer, vice president of Facebook's website. He set up a new collaborative team on Facebook, designed to help retailers open shops on Facebook pages and provide tools for Internet users to chat while shopping.

In addition, a company in San Francisco, called Payvment, has developed software that can turn Facebook pages into storefronts and accept credit cards or ebay PayPal online payment services. Christian Taylor, Payvment's chief executive, said the company had added 250 new Facebook retailers a day and the pace of growth was 42% per cent from August. It currently has a total of more than 40,000 retailers, offering 750,000 items, including all-natural cosmetics, handmade jewellery and t-shirts.

Last month, Payvment received 6 million of billions of dollars in financing activities hosted by Sierra Ventures, a VC company. "The goal is to be as big as ebay and Amazon." "Payvment's growth is far more than everyone expects," Vispi DaveR, a partner at Sierra Ventures, said in an interview. ”

Payvment is currently developing its business model and does not charge buyers or retailers. Alvenda companies charge 5000 to 10000 dollars a month for Facebook store construction and maintenance costs. ebay does not charge retailers for advertising.

At the beginning of the year, He Yi in the "micro-innovation: Fan E-commerce and micro-blog 9 of the profit model" for micro-electronic commerce (He Yi think it is a community e-commerce) did some analysis.

The view is as follows: Based on the rapid growth of Weibo and the huge user base, as well as its great business value, I think Weibo is for the web3.0 era of E-commerce, the business model can be in the following areas to try:

Create a fan E-commerce platform:

Buy + Personal shop: 2010 Group Buy how much fire? I don't need to tell you. The current group purchase site has become the basic standard of each platform. Why does each platform buy? Because they have traffic! People say that the power of example is limitless. How many Sina fans have millions of accounts? How many are there in 100,000? I personally counted, @ Chen Yao each tweet forward number, at least hundreds of, up to tens of thousands of. Similarly, Sina Weibo ranks first in the grassroots microblogging @veggieg, the number of tweets per tweet, at least hundreds of, up to tens of thousands of. Fans around 100,000 of the microblog, Weibo forwarding number, the minimum of dozens of, up to thousands of. This once again illustrates the strong stickiness of Weibo (active and focused).

1, micro-group purchase: to each ID of the Special Group purchase page, to facilitate their group buying activities. Who doesn't want to make money? Who doesn't have a little hobby? Who doesn't have some resources? If there is a channel and access to help us make money, and easy to operate, who would not want to? At present, the popular group buying mode, the page is simple, buy the platform only need to make a group buy template, and then by the user to carry out group buying business, the effect must be very good.

2, Micro Shop: The use of group buying mode, the development of mobile shop. Weibo is another feature is strong mobility, high user stickiness, when group buying business to help people make the first bucket of gold, micro-BO platform can expand its business characteristics, the development of mobile shop, to help users make money. When the development of E-commerce platform fans, micro-bo profit is not a problem, as to how to profit, can refer to Taobao's current profit model. For micro-blogging platform, the promotion of user maintenance, create blog features, Weibo will no longer be a new application, and become a business application, its stickiness will be greatly increased (a tool to help themselves to make money, who would like to lose it?) ）。 At the same time, can also promote the enthusiasm of other users, actively maintain the blog, active interaction with fans, and actively carry out valuable business activities or themes to form a virtuous circle. But business activities also face a credit system supervision and maintenance issues, can refer to Taobao credit system.

He Yi, whether it is Sina Weibo and Jingdong mall cooperation of "micro-shopping", or Alipay launched the "Secured Transactions Open Program", as well as the introduction of Facebook E-commerce features, have proved that the giants of the community E-commerce is more optimistic. Although we are only a few preliminary attempts, but He Yi that there will be a big game to participate in a better play! Their attempt will lead the industry to explore the progress of community e-business, and promote the further development of Community electronic commerce.