The seven fatal market mistakes of the business website

The survival of the website is to provide users with the highest cost-effective goods and services. Whether it is clothing, shoes, audio, video, virtual cards, IT, digital, health products, such as what kind of other business, are all around the Internet users, goods, services, these three elements of efforts to ensure the benign development of the website, in the electricity market occupy a high ground. And marketing is the registration of netizens, transformation, active, loyalty has an impact on the first link, if the market to promote the direction of the problem, the entire site will delay the progress of development, if one wrong again will make the site to perish.

Here the author's focus is on the common and fatal pitfalls in the marketing of the Business-to-consumer:

I.

1, form: it can definitely reflect the voice of the majority of small and medium business owners in the market, most of whom come from the traditional industry, in their knowledge: the company for the development of the site, people, hardware, office have spent a lot of costs, the site has been built and the goods are rich enough. Spending money to do marketing is completely "shameless waste", only need all staff are soldiers, in the case of not spending money, the launch of the website, the water to do up.

2, the result: The result of this way is conceivable, no matter how many market teams you exchange, please come to how senior E-commerce professional managers, the site's water will always be in the "0 sales" and "break through 0 sales" between wandering, there will be no big improvement and turnaround, and even the boss will be complacent because of the breakthrough of 0 sales. Of course, a few months later, will not pay for the worry.

3, Comments: Today's society, people have been living in the boundless crazy advertising bombing, netizens every day to contact the various web sites, links not thousands. Moreover a just on-line, domain name even the new staff all cannot remember the website? Which way do you let netizens go to the website? Even if you want to wait, your tree will be deep-rooted, leafy, tall and stout bar.

Ii. ignorantly

1, the form: Regardless of the mall's products and other business operators how homogeneous, regardless of the price of products have advantages, regardless of whether the cost of logistics is high, the site's decision makers will be friends and relatives of a few compliments, will itself decisively positioned in the ranks of China's E-commerce leader. In speech, the employees are conveyed to the company's plans after the listing. Because of extreme self-confidence, so frankly believe that only a small move, netizens will flock, scrambling to snap.

Command staff to work hard in the size of the forum free posting, free mass spam software, Taobao and other well-known sites open shop. The evaluation standard of the market team is usually how many stickers are posted, how many mails are sent, and whether the goods are sold in Taobao.

2, the result: the market team overnight posts, usually by the forum automatically affixed to the ads by shielding, or even directly to the IP. It is an extremely dangerous practice to sell the products in the Consumer-to-consumer shop on its own. Because in Taobao shop sales of some of their own goods will be found, many shopkeepers even more than their own purchase price is much lower, in the inability to distinguish product quality, often make the team on the mall's products lose confidence.

Decision makers in the end of the month mall income statement, will always complain that the staff posts of the Forum is not accurate, mass mail is not dense and so on. The leader is dissatisfied, the staff is not happy, the website water is low.

3, comments: Such marketing means, for the business website, can only be "icing on the cake" and has, in no way, can achieve "timely". Even more neglected, the market team in the repeated do not work, the cost of wages quietly appear. If this part of the cost of direct investment in marketing, the effect will be better. The indiscriminate use of some of the extension methods of the door, often bring negative effects.

Iii. Blinders

1, the form: in the marketing strategy direction, the key assessment is the site's traffic, membership registration, click Volume. That the flow reflects the value of the mall, members reflect the advantages of the mall, click embodies the stickiness of the mall. Therefore, in a variety of marketing methods also to the CPC, CPA, CPM-oriented, but the importance of ignoring the CPS.

2, the result: due to pay the corresponding market costs, so in the target assessment, the marketing department can usually elated. However, in the membership, traffic, click on the rapid rise, the mall's water has not followed the steady rise, but remain unchanged or even decline.

3, comments: The registration of Internet users is of course the foundation of the mall, but also the soul of the mall. But here is the explanation, can not simply the registration of netizens as the market direction of the entire website, will appear in order to improve registration and "find registration" phenomenon. There will even be some advertisers "fake" the situation, in the overall promotion did not highlight the characteristics of the mall, the advantages, the core merchandise, but to register gifts, features of the advertising form, forced window, brush false flow and other means, cheated the netizen clicks and landing. How does the netizen know liver to be willing to become your loyal purchaser?

The main profit point of the business is the distribution of the product, not the advertising of the website. PV value again high, but only a little bit of water every month, the future of the site is worrying!

Iv. Pearls

1, the form: will be the source of the membership, the revenue of the site are expected to link with other sites, advertising swaps, station mail, merchandise recommendations. is still on the premise of not paying fees, using their own website ads or links with other sites to exchange. Insist that the more the Web site has a portal, netizens will continue to come to their own website shopping. The more links and exchanges of websites, the greater the effectiveness of marketing, the number of target assessment.

2, the result: this kind of mall usually has hundreds of web site links, but from other sites to the mall of the Internet users, each week is difficult to break through 2 digits.

3, Comments: Resource Exchange and the site can not be said to the mutual link is absolutely invalid, but the site's cooperation is also fastidious. Based on the PR value, Alexa rankings, traffic, independent IP and the same industry ranking in advance, a basic no flow of the site, and what big site will be advertising and exchange it? The same day only thousands of or even hundreds of PV sites for resource swaps, how can help the site achieve tens of millions of sales target?

V. Whimsical

1, the form: attaches great importance to search engine keyword ranking, but only in Baidu on some obscure words to do bidding, will never pay the cost of SEO, SEM, always to the editor to emphasize the optimization of words and pictures, hoping to search engine automatic crawl.

2, the results: In search of many obscure keywords, most of the site ranked in the top three or the first page, the site decision-makers will be complacent. In fact, no Internet users will search this keyword to come to the site. While the site in the picture and related text has been optimized, but hundreds of thousands of sites are doing the same thing, the result is self-evident.

3, Comments: Never expect some hot words, because of the beautiful page, the simple optimization of their own, the search engine automatically crawl appears on the first page. The market value of these words is the root of search engine survival. Otherwise these sem and SEO company How to survive, the world will not fall pie. And those obscure words, even in the first page of the first place will not have any meaning.

Vi. Bait

1, the form: propaganda offensive larger, but in the market publicity, promotion, activities, promotions, often the concept of a substitution. For example: 30 percent promotion of a product. When the Netizen is attracted to the website only then discovers, want to 30 percent buys a commodity the premise is, must first purchase the value thousands of yuan other products and so on similar situation.

2, the result: this kind of false propaganda or water too large market promotion, will be in a certain stage of traffic surges, but will quickly decline, and the mall does not have any rise in flow, and seriously damaged the reputation of the site.

3, comments: In the market to create gimmicks is taken for granted, but too exaggerated and false publicity, will make netizens have a serious sense of deception. Although many times, just a kind of exaggeration, but still will directly affect the Internet users trust in the site.

Seven, halfway

1, form: Willing to try all kinds of effective promotional methods, but not willing to take risks, each way is to be tasted. No matter which kind of marketing method, after application, if cannot produce the obvious effect in the short term, then exits immediately, then changes other way.

2, the result: in the cost of a lot of costs, energy, manpower, material resources, due to the short time, the audience of the brand's cognitive process has not been completed. Makes the website brand, the member, the income has not greatly changed. And this is doomed by the market department to carry.

3, comments: Any kind of market means has its advantages and disadvantages and timeliness, especially in today's era of information explosion, any marketing means have a website in use. In the choice of the promotion of the appropriate development means, we must consider its accumulation and progressive, can not be based on a few days or weeks, to deny the effectiveness of a certain market approach. 3 months-6 months is a standard time period.

Review：

Should not be too extreme to promote the market is considered to be the act of burning money. "No money promotion" and "do not burn money promotion" is a difference between the two concepts. Of course, can not think as long as the burning of money, is a good market promotion.

The survival of the commercial mall needs the necessary breeding stage, the first six months on line, like a toddler, this time not good care, full protection. is likely to affect the child's time to walk, or even miss a lifetime. A commodity again cheap, the quality again good, the logistics again fast The commercial mall, the Netizen actually does not know its existence, how can come to the shopping mall? Marketing must be in combination with the strength of the enterprise, stage goals, core advantages, market resources, development direction to comprehensive consideration, can not be quick, not timid, not to lose the watermelon pick sesame.