The shopping mall should attach importance to enhance the value of the website

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; along with the development of internet shopping, in the net buys the crowd to derive the new group-" The test clothing clan ". Because the net purchase price is cheap, "test clothing family" shopping malls and physical stores as a fitting room, meet the appropriate size of their clothing, shoes and hats and other commodities, then write down the goods number, and then online shopping, which also triggered a store and the net to buy "fitting" of the goods number of Hide-and-seek battle.

"Test clothing Clan" only try not to buy and conduct online shopping behavior passed such a message: online shopping to attract consumers an important factor is the price, but the online shopping process lacks a real user experience and the corresponding services, so there will be "fitting" behavior. From this we can also feel that the appearance of the "fitting" is also reflecting some of the deficiencies of the shopping website. The price of a shopping website is low, but the corresponding added value is also not high.

Price is the online shopping mall and the natural advantages of shops, but too low prices will lead to the psychological suspicion of consumers; on the other hand, consumers will not care about the difference between the lower prices, we pay more attention to the value of this commodity included in the value-added, the development of shopping sites simply rely on price war is not Therefore, the online mall development process, should pay enough attention to enhance the value of the site.

To improve the value of goods also means how to provide consumers with more information beyond the effective information, consumers can be assured to carry out online shopping, to get close to the real experience, enjoy quality services. For example, in a 0 tea shopping mall customers, whether the purchase of small pieces or large goods, shopping malls will be free to send two packets of newly listed Tieguanyin tea to customers to taste. Because the tea is not a standardized product, the general guests if not first to taste, it is difficult to determine whether the tea they buy is in line with their own taste. This first try to buy the model, to a large extent to solve the customer's network shopping concerns, thereby also promoting the value of the mall.

Any company, whether it is to send product information (directory, mail or SMS), or other means of service. If you have the quality of quality customer service at the same time, to further enhance the site or the value of the goods, it is easier to form a brand; When the customer gradually recognized your brand, the conversion rate of the site and the nature of the change is also greatly improved.

This digest is from the blog: China Research Center for the LI: