The significance and function of electronic commerce to economic structure adjustment

In the 21st century, e-commerce is a kind of business model which takes the network as the platform, utilizes the advanced information technology and the data sharing to carry out the economic activity, it has more and more important function to reduce the social operating cost effectively, to improve the social production efficiency, to optimize the social resource disposition. Therefore, it can be said that E-commerce is the daily transaction mode of change, this change will certainly bring social and economic structure of the synchronized adjustment. The economic structure adjustment of electronic commerce represents the development direction of the society, is a "personalized" as the center of the new E-commerce, this model is from the level of information flow to business flow, logistics, capital flow, commodity flow infiltration and perfect integration, business-driven, pay attention to profit and the traditional industry transformation and integration of a perfect model.

In China, the general lag of enterprise information construction is the basic reason restricting the development of China's E-commerce, although the Amazon model, Yahoo model and Alibaba model have been preliminarily verified in China, but as the network application continues to develop in depth, these patterns have been the same bottleneck. We call these "first generation E-business". They are characterized by "technology-driven, emphasis on access and popularity, the use of venture capital, unregulated, simple online information release, Pioneer Advantage", after several years of development did not realize the original non-intermediary, no friction business, more important is not yet realized profit, some although already in the money, but the loss and increase the pace of money. "

Therefore, we need to really use information to promote industrialization, transform traditional industrial structure, enhance industrial competitiveness, can use advanced technology, can also promote the adjustment of national economic structure

E-commerce is of great significance to the adjustment of economic structure, from the single information platform release to the information flow-oriented technology to use it to transform the core business of the industry; quickly from the online information flow and offline business flows together to achieve real "four-flow integration." At the same time, we need to explore the new mode of earning ability, get rid of the intermediary mode of relying on membership fee and Commission, and cooperate with the traditional industry to transform the business process, and combine with the traditional industry to create the electronic commerce mode with Chinese characteristics. E-commerce realizes the integration of online business and offline business, and then changes the current status of information platform on e-commerce in China, which is the "four-flow integration" in the process of economic operation (information flow, logistics, business flow, capital flow).

There is no doubt, therefore, that the essence of economic restructuring is the transformation of traditional commerce:

1. Information flow

E-commerce enterprises need to buy the world famous search engine "product search" keyword. No matter where in the world, as long as the internet to find "enterprise products" related product information, the relevant business site is ranked first. The release of information is the starting point of electronic commerce and the extension of traditional commerce. Enterprises to survive, seek development, to become bigger and stronger, first to surface, to win the opportunity to emerge, in the face of countless competitors and information explosion, the voice of their own to pass out, is an essential part of enterprise behavior.

2. Logistics

Logistics Informatization is the guarantee of the success of e-commerce enterprises need with UPS, FedEx, DHL, Jia Ji, China and other domestic and foreign logistics companies to share resources, the shipment of goods through the network to inform customers, customer terminals as long as the link to the Internet can be queried at any time to the transport status of goods, arrival times, With this multinational logistics professional company, not only improve efficiency, but also greatly reduce the operating costs, so that "cargoes."

3. Business Flow

Enterprises and logistics companies to ensure the smooth flow of merchandise information, and even use their own resources to actively docking suppliers and customers of the system, eliminating the starting point and end of the stranded link, so that commodity information quickly into the logistics system, to ensure that the constant monitoring. The enterprise needs to store almost all the information resources of the industry, which lays an important foundation for the transaction and the docking of the supply and demand side. Based on the strong information flow support, enterprises and logistics, capital flow and commodity flow organic integration, so that "four flows in one", to achieve "four-flow" work together to directly into the physical transactions, and the highest efficiency of the lowest cost and the most comprehensive integration services for customers around the world to provide professional services.

4. Capital Flow

Enterprises can through and China's earliest, most authoritative online payment system, to support personal dozens of kinds of domestic and foreign bank card online payment and application of ICBC, Bank of China, CCB, Bank of Communications, Pudong Development Bank and other 18 banks have opened business-to-business online payment system. Integration of these partners for the cash flow of the security payment model is a creation, can play the greatest advantage of integration, this is a single enterprise payment system can not match.

5, the establishment of credit aspects

The security of network payment and the lack of transaction credit are the main bottlenecks that restrict the development of e-commerce. Therefore, the E-commerce site is limited to small quantities, low value products within the scope of development space severely limited. In order to overcome the credibility of the problem, the current E-commerce enterprises generally use the "Alipay", "an", "good faith" and other intermediary software to prevent malicious deception between users, but still allow buyers and sellers to bear the risk of payment. E-Commerce 2.0 trading mode is, in the manufacturers and consumers to join the bank supervision, that is, in the beginning of the transaction behavior, the purchase price automatically frozen, the buyer confirmed receipt, the purchase price can be thawed. In this way, the interests of consumers have been protected, and businesses if the malicious protest, you can click to lock the frozen money, and finally through the economic and trade arbitration institutions to make a reasonable decision, this can solve the problem of transaction credit.

6. Online Shopping Price

Network business model of the impact of traditional business models cheap to become the dominant factor, at present, such as online transactions have been more and more, E-commerce site is its new business model of traditional chain stores launched a shock. Compared with the traditional commercial chain stores, its main advantage lies in the use of network trading platform, to avoid the shop store rental, decoration and inventory costs, greatly saving costs, product prices naturally much cheaper. Moreover, "do not leave the door can shopping" convenience, but also to ordinary consumers have a strong temptation.

7. Communication between buyer and seller

Traditional and network integration, which is the core of E-commerce, its essence is a company to promote publicity, the release of supply and demand information, "online shop", supplemented by industry search, instant messaging software, supply and demand meeting, large buyer services, business SMS, credit certification and many other functions and services. Because the service integrates online, offline, and wireless, including the advantages of resources, but also from the paper media products to support, to a huge amount of industry information, combined with "network-oriented, journal, will interact" service system, formed a unique business model. Compared with the "traditional" service mode, this new service model is more pragmatic, it continues the "old" model of the essence and reasonable part, and for most enterprises worry about the problem, the introduction of a sound service system, as the "old" mode of supplement and expansion. Among them, the meeting of the supply and demand due to the maximum balance of the still rely on the traditional way of users, has been buyers and suppliers of praise. Large supply and demand meeting, for the buyers and sellers to build a good communication platform, so that the exchanges between the two sides more direct and smooth. Such a meeting of supply and demand will reflect the unique insights of HC network on information services. Model innovation is only the first step, a steady stream of quality service is to attract customers and retain the important protection of customers. To be sure, improving the communication service between the buyers and sellers will be the focus of future business-to-business development.

E-commerce through business informatization, make "four flows" organic integration, to achieve effective online information services and offline business support services to complete the adjustment of economic structure. Information flow integrates the role of the global search technology and statistics, analyze and use logistics to cooperate with well-known logistics companies at home and abroad; business flow, through coordination with logistics companies to ensure the smooth flow of merchandise information and use their own resources to actively docking suppliers and customers of the system to ensure that commodity information is monitored in real time , the fund flow aspect and the domestic and foreign authoritative on-line payment system cooperation. Through strong information support and communication, solve the information asymmetry problem, save the transaction cost, "Four flows in a" line business services, greatly improve efficiency, and bring benefits directly to customers, promote the national economic restructuring.

With the combination of tradition and network, e-commerce is a brand-new e-commerce model based on "customer" as the center and business transaction, it solves the difficult problem in the industrialization of informatization transformation, realizes the perfect combination of informationization and traditional industrialization, and represents the trend of new generation of electronic commerce.  The mode of the combination of electronic commerce and traditional trade is not only the mode of electronic commerce which accords with China's situation, but also the development direction of the second generation e-business. Find products on the Internet, you can immediately communicate (instant pass).  To meet all customers a wide range of electronic payment security systems, the completion of payment on the keyboard, and the fastest logistics system to quickly deliver the goods to customers around the world hand. Once the bottleneck of the development of e-commerce is broken, is it possible to make enough soup from the traditional commercial chain giants? Along with the network to People's life infiltration, the old shopping pattern certainly will change, but this kind of change will also be affected by the traditional consumption culture and the consumption pattern, the new model replaces the old pattern now to conclude that it is too early to tell, but the market that grows 40% in the year does provide the huge growth space

The essence of E-commerce is business rather than electronics, information technology is only the application of tools, business processes and business model is the most important aspect of E-commerce. Through the integration of industrial chain application and structural adjustment, can completely create E-commerce profit model, play the potential value of e-commerce, and traditional industrial structure adjustment is the main battlefield of E-commerce development.