The "smoke" behind the dealer's report card: The price war is a camouflage

After a number of price wars, the electrical business more and more grasp the secret of "full blood resurrection."

Suning Tesco released 2012 of the Report card: 2012 annual sales of 18.336 billion yuan, of which the real merchandise sales income of 15.216 billion yuan, virtual sales of 1.5 billion yuan, red child sales 1.62 billion yuan. Li Bin, an executive vice president of Suning, said in an interview that basically completed the annual target of 20 billion yuan set at the beginning of the year.

Talking about the unfinished part, he believes that the main attribute of the year, the main push of the "0 yuan purchase" activities, pulling down the overall unit price of suning easy to buy, resulting in the main operating indicators of Suning is expected, the real commodity sales growth slowed.

Can be used as a reference to the Beijing-east and Taobao Department of the report card. According to Jingdong Mall released data: 2011 net sales of 21 billion yuan, 2012 turnover reached 60 billion yuan, the year-on-year growth rate of 185%. Before that, Alibaba Group announced, as of November 30, 2011, Taobao and cat turnover exceeded 1 trillion yuan.

According to the Cat President Zhang Yong, 1 trillion yuan Taobao contributed 800 billion yuan in the turnover, the cat has contributed 200 billion yuan in turnover. However, industry insiders pointed out that, since the brush and returns impressively exist, the volume of trade will inevitably exist. Taobao and Beijing-east are not listed companies, there is no obligation to publish "accurate" data.

In addition to the transcripts, the routines of each family is more worthy of attention. Liu (Weibo) defined the 2013 as the "self-cultivation" year, according to the internal annual meeting on the outflow of speech, Jingdong Mall's future strategy core in three directions: technology-driven proprietary power business, technology-driven open service business and data finance business. From these points of view, although the current Jingdong and Taobao business model of each other, but in the battlefield through the service to suck gold sooner or later.

According to the "2012 3rd quarter of the Chinese business Market monitoring" data show that the market share of the cat, Jing-dong continued to lead. One of the days of cat mall accounted for 45.1%, Jingdong accounted for 17.4%, Tencent and Suning easy to buy and then followed. "2013 years the most fierce competition is most likely to break out in Tencent, Beijing East, Suning easy to buy between 3." E-commerce Observer Ruzenwang pointed out that the three-party model is too similar, are "home appliances purchase + purchase + Shopping + Open platform + self-built logistics + third-party payments."

And from the current suning easy to purchase announced plans to see, easy to buy 2013 more attention will undoubtedly put on the platform and strengthen with vertical electric business cooperation. "Easy to buy will be more open, using a full product trading platform, supply chain service platform, logistics platform and financial platform to achieve rapid growth." Li Bin, Executive vice president, talked about the integration of red children, also revealed that the 2013 Red Child team will expand to 3000 people, from the line to the offline, in Beijing or Shanghai to open the first chain stores.

2013 for the electric business, undoubtedly means a deeper fight. But the melee scene will be changed, price war will only be camouflage, platform and resources integration, line on the integration will appear more important, but also more decided the division of the camp and the winners and losers.