The strategic resistance of Haier's electric business

Herald reporter Yong Jinan report

by http://www.aliyun.com/zixun/aggregation/36701.html "> Haier Group and the UK's largest retailer Argos joint establishment of E-commerce website Love Gu Mall recently closed down, It opened last December 29 for just 3 months. The fastest speed of death is the most electric quotient.

Haier Group statement said, Argos because of HRG strategic adjustment, decided to withdraw from China business. Haier electronics respect the choice of Argos, and agree with them, according to the relevant provisions of the existing business parties voluntarily liquidation.

27th, the Economic Herald reporter called Egu Mall operator Han Ang Commerce (Shanghai) Co., Ltd., the telephone has been in no answer, at the same time, Love Gu mall's 400 phone is always playing phone recordings.

"Most likely because of the differences between Haier and Argos in cooperation." Argos to China's national conditions do not understand, the industry competition is fierce, love gu mall lack of competitive advantage. "China E-commerce Research Center analyst Mo Dai Qing, said the reporter interview.

Reporter inquiries Love gu mall's IP and PV found that the daily average IP traffic is about 3000, the daily average PV browsing volume of about 4800. For a shopping site, the popularity is indeed a little bit pathetic.

The operation of the official microblogging service in the mall also shows some clues. Herald reporter noted that love gu mall official microblogging from last July began to promote, up to now, only sent less than 70 micro-blog, some micro-blog no forwarding, comments, the number of fans are few.

"China's electric business competition is very fierce, whether it is Taobao department, or Jingdong, Tencent Electric and Suning easy to buy competition, are increasingly white-hot, to enhance the site traffic and visibility, you must carry out a large number of advertising promotions, this is clearly not before the two sides thought of." However, the 三、四级 and rural market at present to the electrical quotient is low, this is Love Gu mall and Haier Day and the resources can not achieve synergy effect of the important reason. Mo Dai Green thinks.

For Haier's electric dealer layout, domestic well-known household appliances industry expert Liu Buzhong put forward their own views. "Haier in the electrical business layout is too complicated." Oneself have day shun specialized shop, the line has the Gome Su Ning Day cat, why still want to have sex gu shop this kind of platform? Liu Buzhong told the reporter, manufacturing enterprise Advantage lies in research and development, and not in sales, product good, naturally there will be a large number of third-party companies to compete for your sales.

However, Haier's electro-commercial process is not over. This year, Haier also killed into the furniture market, with the furniture electric Shangmi lele cooperation, open a one-stop home experience shop, cooperation side of the United States Lele Online Experience Museum will also be renamed as "Haier Beauty Lele Shop", the United States Lele all online experience Pavilion will be placed some Haier appliances, the United States Lele website will also add a large number of Haier products.

Obviously in the network strategy under the guidance of Haier's electrical business layout is still continuing, but with the past to invest a lot of energy to build their own electric business model compared to Haier's electric dealers try to start to use the existing mature power channels to expand the way. "Let home appliances and furniture to occupy the line of terminal channels in the industry is not uncommon, which undoubtedly opened up a new model for the furniture electric business, but also for Haier's electric business road brought an opportunity." Mo Dai Green said.