The three magic weapons of the Consumer-to-consumer to catch up with the two

Since 2001 I first tried online shopping, has been eight years. Now, life has been inseparable from the network shopping, and the type of purchase more and more, the amount is more and more big. The first time online shopping was on a Web site. Later Consumer-to-consumer platform gradually developed and expanded, its rich goods, low prices, convenient payment and reliable credit guarantee soon attracted me. Consumer-to-consumer platform basically became the main platform of the author network shopping-even if it is already planned to buy goods under the net, also want to go to Consumer-to-consumer platform to check.

However, a recent shopping experience, but let the author feel that today's platform is no longer the first few years of the Consumer-to-consumer, a great catch up with the trend. The goods that I had planned to buy on the Consumer-to-consumer platform were finally bought home on the platform of the Business-to-consumer. Through this shopping experience, the author summed up the platform in the catch-up Consumer-to-consumer above the three magic weapons. Personal opinion, for reference only.

1, the production line to take the goods than the price.
What is the price of a consumer-to-consumer? This seems like a funny thing. Consumer-to-consumer platform is flooded with a large number of personal sellers, no additional costs, no pay attention to profit margins, or even see money to sell. How does a business-to-consumer platform have a price advantage? Fact。 The author of this time to buy a notebook computer, respectively, in the Consumer-to-consumer platform and the platform for a careful price inquiry. By contrast, it is found that the Consumer-to-consumer platform price is much lower than the platform, but either second-hand, display machine, or false price. A number of goods below the platform of the Business-to-consumer, combined with invoices and freight, are higher than the platform for the delivery. On the platform of the Business-to-consumer, the price of the product is more real, and the gift is clearly listed. Some product models for the manufacturers for special models, the price is very attractive.

One industry expert once said: "As a channel trader, in the factory bargaining has a greater right to speak, to get the price is much lower than the Consumer-to-consumer C; On the other hand, as a first-tier channel, the producer and the consumer are chained together, reducing the number of intermediate links and the additional cost of goods, and due to the scale effect , there will be a greater cost-sharing advantage. Of course, one might say that the price of goods on the Consumer-to-consumer platform is now lower than that of the business-to-consumer. Well, the reason is very simple, either fake or imitation goods, or informal channels. ”

2. Self-construction logistics ratio speed.
The author in a selected platform for the purchase of a single, the choice of payment method is cod, logistics is the site's own logistics delivery. The order was generated at night, in accordance with the previous experience of shopping on the Consumer-to-consumer platform, thinking at least a day to receive. Unexpectedly the next day noon, the goods sent over. This gives me a new understanding of the online shopping experience of the Business-to-consumer.

According to Analysys International analysis, at present most e-commerce enterprises in China will be directly outsourced logistics to third party logistics companies to save manpower and material resources. The overall service level of China's logistics industry is relatively lagging, it is difficult to fully meet the personalized needs of e-commerce companies, customer complaints rate remains high. Therefore, the distribution delay, information leakage and so on, has gradually become a bottleneck in the rapid development of E-commerce enterprises.

At present, some well-known domestic web sites such as excellence, when, Fank, etc., have established their own logistics system. Self-built logistics can effectively set up the business brand, improve the level of logistics service and accelerate the liquidity of enterprises. The self-built logistics system of the Business-to-consumer platform becomes the important magic weapon for the Consumer-to-consumer to catch up in the competition process.

3. Standardize the operating ratio service
To the author for many years Consumer-to-consumer network shopping experience, in the Consumer-to-consumer platform to buy the desirable goods, is not an easy thing. Consumer-to-consumer platform shops lined up, commodity homogeneity of the situation is very serious. To the same shop from thousands, choose one to Buy, in addition to looking at the price, but also to see the store's credit, location and so on. Consumer-to-consumer platform increasingly serious false price, credit speculation, fakes and other issues, has not been overlooked. In addition, due to the nature of Consumer-to-consumer sellers, the purchase of goods, often will not take the initiative to issue invoices, which makes the after-sales service on the goods, leaving a lot of hidden dangers.

In contrast, the business platform as a single entity, in the standardized operation above, than the Consumer-to-consumer platform much better. For some of the price is not sensitive, pay attention to service quality and service security buyers, direct choice on the platform for Online shopping, will be more desirable.

According to the IRIS data show that by May 2009, the number of online shopping mall coverage of nearly 130 million, the chain growth of 10.9%, and constantly narrow the gap between the Consumer-to-consumer platform. The user growth rate has been leading the Consumer-to-consumer platform for three consecutive months. These data show that the development speed of the Business-to-consumer platform is already catching up with the Consumer-to-consumer platform. For the future of China's E-commerce market, the business is increasingly playing a more and more important role.

Also worth mentioning is, at present Taobao, Pat these two big Consumer-to-consumer platform, already launched the Business-to-consumer Mall, Baidu is also brewing the service. All this explains that after a few years of silence, the Business-to-consumer finally has to accumulate a thick fat. (Author: Kai   Source: A more than Network marketing www.ebdoor.com; reprint please retain the signature and provenance)