The year of group buying

Despite the impact of the Spring Festival holiday, the number of February-year period and the purchase time of the chain has significantly decreased, respectively, down 14.98% and 21.22%, but the group purchase market monthly turnover still hold 2 billion yuan. This is the domestic group purchase business monthly turnover of the fourth time is above 2 billion yuan, and has 3 consecutive months over 2 billion yuan. 2013 years the first 2 months to achieve a total of 4.33 billion yuan turnover, January, February Gaokaigao go, group purchase turnover of 2.32 billion yuan and 2.01 billion yuan, the February group buying market data are as follows: Compare the January group purchase data as follows: As we predicted last year in December, 2013 year, Second quarter domestic group purchase monthly turnover if can hold 2 billion yuan pass and achieve growth, will become the group buying industry large-scale website gradually to profit positive signal. This will be a certain increase in the confidence of group buying enterprises, profits may also be bigger – the most persuasive data is the continued rise in the unit price of group buy customers and the rise in the average turnover of group buying, and the corresponding changes in the investment climate, from holding to scolding to the most flattering, Instead, they left the surviving group of buying sites with a chance to get away from the spotlight. The chaotic competition and vague outlook of the group buying industry are likely to have a fundamental shift in 2013, with the level and boundaries between the first-line group buying station and the small and medium sites, as well as other sites including vertical group buying stations, group buying platforms and local small sites, to be further clarified. The same level of the number of group buying will be streamlined, the list will tend to stabilize, the proportion of market share will be relatively stable. So in 2013 the group buying industry will have a lot of "dust settles", such as the previous share, the focus of each of the city, the characteristics of the catch-up, the new round of financing or IPO timetable, and their collective to the prepaid preferential market in the surge and transformation. 2, Annual Market Size forecast-semi-annual composite growth rate of 23.61% forecast 2013 market scale of more than 30 billion years of the parties are most concerned about this year's industry market size will be. By calculating the composite growth rate over a period of time, or by predicting trends over the next period of time (assuming this growth is maintained for some time to come). In the second half of 2011 is the group buying industry gradually get rid of blundering into the Cooling-off period of the node, we take the second half of 2011 to 2012 for the second half of the cycle, according to the half-year to calculate the composite growth rate, the data is that the last three and a half year group buying industry composite growth rate is Assuming that the first half of the year 2013 and the second half still maintain this growth rate, the first half of the 2013 year group purchase turnover will be 14.493 billion yuan, the second half will be 17.914 billion yuan, the annual turnover of about 32.407 billion yuan.