There are still hundreds of distributors in the answer to the opening of a direct shop in Yu Nai Fang

March 22 News, according to billion power network to understand, there are insiders revealed that cosmetics Amoy brand Royal Mud Fang in the last year canceled all distribution cooperation, and began to open a number of direct business in Taobao C shop. The news has aroused concern in the industry.

"We just opened a direct shop for each brand," said Dai, CEO of the Mud Square. At the same time, as far as I know, we still have hundreds of distributors. ”

Industry insiders said that the royal Mud Square opened about 20 straight camp Taobao C shop. Through numerous activities to promote, these C stores have rapidly grown into crown shops. Industry insiders also listed a few although open shop time is very short, but has become crown shops Royal Mud Square straight Camp market.

Among them, the Beauty Cosmetics mall is located in the channel shop, a wide range of attractions to attract traffic, but also specifically for the new development of the brand began the market store, such as the official branch of the city of direct shop.

People in the industry have different views on this strategy. Some people in the industry said, "C shop subdivision, each group with a shop, each store a feature, this play may soon become a case." "The real cosmetics general manager Zhou Weiwei expressed different views," he gave up or is what I have taken. "It was also said to be an opportunity for opponents."

Not only the royal Mud Square, many brands are also constantly in the distribution and direct business to balance and adjust. How to control distributors is always a problem for brand-makers.

According to billion power network to understand, Alibaba launched the day last year, the cat supply and marketing platform, the main purpose is to help brand managers to manage the channel business, Taobao will do distribution of sellers into the regular sales channels.

Recently, the new seven-day electrical appliances CEO Zuoyingjie on Weibo posted information, "Cat round Table to share, brand in the days after the whole channel management is the future direction of the brand more should be from simple sales to the whole channel supply chain services and channel management, the goal is for 0 separation." ”

Industry insiders on the "for 0 separation" have begun to speculate, that the brand in the future in the Cat Mall will be the role of brand in the tropics, from the direct face of consumer return to just face and management channel business. This information indicates that the sales platform of Ali department will focus on solving the management problems between the brand and the channel in 2013.