Three Nets merged the birth of new high peer group buying industry continued to "pay a profit yell"

"At least in 2013, new highs were adamant about not making a profit. ”

Yesterday, accepted the "first financial daily" interview, Gao Peng CEO Rynning said, "Not that the group buying business does not make money, but the next year, we have to spend energy to experience doing fine, the model well." ”

January 15, high-peer network, Group F, QQ Group Three group purchase website officially announced the completion of the merger. Three nets in combination, the original F group will no longer use, QQ Group page will be unified use of the new version, three group buying site will all jump to the high, the latter by the High peer network team unified management.

Resource integration

Last August, Group F and Gao Peng completed the first round of integration, the merger with the QQ group should be regarded as the last link in the process of integration.

Although the three-net merger of the new site is still known as "high Friends", but more precisely, the merger should be Tencent shot to another two group purchase site integration. From the equity investment structure, the Group F investment is mainly Lenovo and Tencent, high-peer network is by Groupon and Tencent joint investment, as for the QQ group is Tencent's own vertical group buying business.

According to media reports, the merger, the investors to the new highs, by Tencent and Groupon to the investment, once again increased by 40 million of dollars in investments.

Rynning introduced, after the merger, Tencent Business in all and buy-related content in the future will be classified in the new highs of the business, at the same time, Xun network, Pat, such as Tencent Power resources will be new highs of the future business support.

High-PEER network released data show that after the merger of three nets, new high friend number of registered users or will be over billion.

"Group buying is just beginning. "When the group buying site has experienced shuffling, the industry and investors began to not optimistic about this area, but rynning that the past group buy only pay attention to price, do not pay attention to users, group purchase although cheap but experience bad, poor quality." As the originator of the group buying site, Groupon is leading the market share in the United States accounted for 80%, and currently there is no one group buying site can close or closer to this figure.

"This year we don't focus on metrics, and more KPIs are used to focus on user experience and actual prices." "Rynning said.

According to the third party media monitoring, since last December, the main movie ticket purchase business, the high-net movie ticket channel monthly turnover ranked movie ticket market first, accounted for nearly 30%.

More concentrated, more moving

Compared to 2011, last year, the pattern of group purchase site industry has undergone a major change.

Group buying Navigation website Group 800 recently released the "2012 China Group Buying market Statistics report" shows that compared with 2011, the top 10 first-line group purchase station's scale advantage is intensifying, the first three in 2011, the United States Regiment, Litters Regiment, has become now the United States, the public comments and litters Regiment of the new pattern, The 24 coupons on the previous ten list were closed last year. At the same time, 2012 ranked the top five of the purchase site turnover of more than 2 billion yuan, of which the United States and the public comment is more than 3 billion yuan, 2012 years ago, five group purchase site total accounted for more than 74.5%, 2011 This number is only 55.8%.

Group buying site Pyramid effect is gradually expanding, the user flow and turnover in several large sites are constantly concentrated, at this time to choose the three nets in one, is clearly sensible.

Hu Chen, the group's 800 co-founder, sees the triple-net merger as bringing at least two major advantages to new highs. First of all, sitting on Tencent QQ, a huge user base, the new high level of traffic import and the number of users will be greatly improved. Second, and more importantly, the micro-trust brought about by micro-credit, it will obviously be the group purchase site to the mobile client extended strong support.

In this respect, Rynning said, the mobile phone will be the next group buying will compete for market. It revealed that new highs will add three internal departments, including the mobile Internet Business Department by the former senior CEO Gao Xia as.