Toys Foreign Trade electric Business Nuggets Europe and America: Data analysis success

Editor's note: He was praised as "the initiator of the http://www.aliyun.com/zixun/aggregation/26842.html" of the "> Foreign Trade Electric Dealer toy industry", and the value of "Angry Bird" was first excavated in China, At the same time also is the Dunhuang net toy industry 2012 sales first sellers. Billion power network recently contacted the Foreign Trade electric dealer toy sellers Zhanghaijian, listen to him about how to rely on data analysis to do all these.

"Billion Power Network News" April 9, Zhanghaijian to billion power network, said that the reason for their shop in more than a year to do the Dunhuang net toy industry 2012 sales ranked first, the most benefit from the team's strong data analysis capabilities. The two major roles of data analysis are to tap potential explosions and lock in and retain large buyers of the platform.

January 2012, Zhanghaijian officially set foot in the foreign trade electric business industry, currently through the Dunhuang Network and Ali fast selling to Europe and the United States and Australia to export plush toys and plastic ornaments. He has more than 10 years of it experience, mainly engaged in data acquisition and billing system development.

Zhanghaijian introduced that the foreign trade is very important to the electrical business of the selection. Early in his selection, mainly through the analysis of current market factors, such as the recent movie popular, anime popular, game popular, this way mainly based on the experience of the seller, the need to spend a lot of time groping and lack of scientific.

Later, Zhanghaijian changed the selection strategy, direct collection of Amazon and other foreign E-commerce platform toy category sales data and analysis, simulation of its sales trajectory, mining which may become the product of the explosion. and analysis of objects, Zhanghai sword will generally choose foreign sellers just shelves of goods, and will not choose to have become the product of the explosion. ”

"is already a burst, prove it sell very mature, profit space and profit time will be very limited, to analyze it does not have much meaning." If the analysis of the object is not become a burst of money before may become a product, so, relative to domestic sellers we are always leading, so the domestic foreign trade platform on some of the explosion is usually initiated by us. "Zhanghaijian said.

Billion power network to understand that the current foreign trade platform for the homogeneity of the competition, the new product profit cycle is very short, generally only months. The first to discover the explosion, on the one hand, can help sellers in the high profit period of goods to make enough profits. On the other hand, it helps to increase the stickiness of buyers. Because the buyers of China's foreign trade is a large number of foreign retail sellers, earlier to buy the money, but also conducive to their local resale.

"If I will always only look at the Dunhuang platform, the speed of sale of the platform which sell well, and so I found that these sell well before starting to sell, in fact, the gross margin has been very low, more competitors, it is difficult to big." Zhanghaijian to billion power network said.

According to Zhanghaijian, at present, through data analysis, he has been able to achieve the new 10 items, at least 3 can become a burst.

Another important role of data analysis is to be able to lock and help maintain the large buyers of foreign trade dealers. Zhanghaijian says their team spends a lot of time every week trying to analyze buyers ' information on the platform to identify potential big customers. "Quick sell pass better analysis, because it all the purchase trajectory, Dunhuang operation is relatively slow, have to analyze its praise shop, and then the relevant buyers find out." ”

And once the buyer is judged to be a big buyer, the Zhanghaijian team will continue to study its purchase trajectory and buying habits carefully. "See what he bought some things, what price to buy, we will do targeted quotes, so we rob large buyers, maintain the ability of large buyers stronger." ”

Billion power network to understand that at present in the domestic foreign trade on the platform, if the buyer and seller did not have a transaction, the seller will not be able to obtain any contact with the buyer, which makes Zhanghaijian can not use the existing Data initiative and customer communication.

"Fortunately now whether in the fast-selling or Dunhuang, the toy industry is relatively good for us to do, the general large buyers as long as the toy, one day will come to our shop." I already knew he was a big seller. So I have confidence that as long as he comes to our store we won't let him go. "Zhanghaijian said.