Travel agency: Low season crisis, the danger of organic

The low season crisis, the danger of organic
Wen/Shing

With the implementation of the tourism law, 11 gold week after the travel agency's bid for the tour, leading to a sudden decline in tourist volume, and with the advent of the end of the traditional off-season is coming, there are people in the industry on
The development of travel agencies pessimistic attitude, and even some people in the waiting to do a career change, really is the off-season crisis coming? Is there any chance in danger? I have the following suggestions.

First, the group of tourists suddenly reduced only temporary phenomenon, will eventually return to rational
The implementation of the tourism law, the biggest impact is the market, some travel agencies and even reduced the amount of the group, I think this is only a temporary phenomenon, because some tourists are accustomed to unreasonable "low-cost high prices shopping" tourism model, when the price return to a reasonable rational price, This price contrast led to a lot of tourists have a certain psychological gap, they are also watching, but also want to see how long travel agencies can survive, will not play a vicious price war. However, tourism is a kind of rigid demand of people, as time goes on, so when tourists are accustomed to this reasonable price, there are travel needs or should be registered, and because the price increases after the quality of service will certainly be different, this reason will also be some of the high consumption capacity of tourists understanding and support.

Second, the integration of resources to create an advantage of the alliance
Off-season crisis for some lower price routes, no stable customers, brand awareness of the lower-level travel agencies, in the fierce competition or eliminated, so as soon as possible integration of resources to build Advantage Alliance is the survival of the road, the formation of resource advantages, through the integration of tourism resources, improve the quality of tourism services, standardize business At the same time can have the strength in the important source of resources and scenic areas have a greater say.
As far as I know, even a number of shopping malls also organized a strong alliance, hope that through the integration of their own resources for the market to provide more standardized, high-quality services, after all, shopping is an indispensable part of the travel of one of the six elements, the travel Law stipulates that "travel agencies prohibit the arrangement of shopping and out-of-pocket projects" is not prohibited Travel agencies can arrange shopping and out-of-pocket projects through reasonable arrangement of itinerary, in accordance with the circumstances of not deceiving tourists, no illegal profits, and obtaining visitors ' permission.

Three, don't spell price, spell what
In the past, price war is the simplest and most effective means of competition, but it is this extensive competition means the entire industry into the 0 negative price of the whirlpool. After the implementation of the tourism law, travel agencies can not spell low prices, but also what to spell? Suggested that each travel agency will personalized service, the route reorganization outstanding characteristic becomes the competition focus. After all, travel agencies are most familiar with local tourism resources, the most intimate to provide professional services, will be the travel agents to attract new means of tourists. According to the different economic levels and changes of demand of tourists, how can travel agencies, as professionals, lead the spiritual consumption of travel and provide more professional services? This is the question that the travel agency will consider.
In the marketing aspect, should strengthen the difference competition, lets own traveling product from a pile of similar products to stand out, especially should gradually establish the perfect marketing channel. In the increasingly popular e-commerce environment, in the text/Picture/video/interactive, and so on the full effort, to strengthen the interaction between the offline marketing channel and the online channel, we can also excavate the marketing potential of the new media, such as micro-blog and micro-credit, in order to meet the development trend of the modern tourists ' individuation and personalization.

Iv. actively seek for change
1, the initiative to develop new products, in the maintenance of a brief tour of the team at the same time, to open up, for example, a slightly higher price of the "deep Tour", perhaps for tourists more than the value of things.
2, the segment market, for different visitors to the depth of the analysis, in the market segment to maximize their own advantages.
3, personnel training and reserves, small and medium-sized travel agencies to seize the rare leisure time to train staff, business exchanges, in preparation for next year's tourism season when the actual needs. Travel agency service personnel usually difficult to gather together, the off-season relatively peacetime time is abundant, want to seize this opportunity, concentrate training, cultivate "internal strength".
4, Network Marketing docking new source, this topic I wrote a lot of articles, not here to repeat.

We all make money, your company profit is not unusual, but when winter comes, can survive is good company, off-season crisis, is also a natural elimination of the only way, tourism is the rigid needs of the people, only the off-season idea, there is no off-season market. As long as the idea does not slide, the way is always more difficult.