Upgrade the traditional sales model, and the new battlefield of e-commerce

March 12, 2012, the domestic high cost-performance well-known brand shell bathroom in the day Cat Mall comprehensive on-line, its "quality of life, arbitrary" design concept and the fashionable and practical product image of a line on the focus on the eyes of many consumers, but also aroused great concern from all sectors of society. This not only represents the official opening brand network of the prologue, but also means that the full start of the domestic direct marketing, the vast number of consumers can be easily purchased through the day Cat Mall to this very innovative and affordable brand products.

Upgrade the traditional sales model, and the new battlefield of e-commerce

According to Taobao data show that the 2011 into the day Cat Mall sanitary ware brand of more than 400, occupy the existing sanitary brand total of 80%. Among them, not only include the Wrigley, Olin, Huida, Emperor Lang, nine pastoral and other domestic brands, but also include well-known international big-name, such as Kohler, Toto and so on. Now, with the internet shopping in new and new humanity, the traditional mode of consumption has been gradually updated and upgraded, the real main problem is the E-commerce market, who can seize the most rapid advantage, who can dominate the market.

E-commerce is a torrent of times. With the future of the bathroom market segmentation, according to the needs of different audiences, the bathroom industry will sooner or later enter the field of E-commerce, early involvement in more conducive to the long-term development of the brand. "Li Fu, founder of the brand, said," The sales model of the customer can create a double win situation, one enterprise can save operation cost, management cost, channel cost and so on, put more funds into product research and development and quality control; Secondly, the consumer net buys the same product to be relatively cheap, the transportation distribution also is not the problem. ”

From the industry turnover point of view, according to statistics, 2009 to 2011 Day Cat Mall Sanitary Products annual turnover of 400% growth rate is 20 times times the growth of the line. 2011, the annual sales breakthrough tens of thousands of sanitary ware brand has 10. The reporter learned that, as Foshan Shunde Industrial Co., Ltd. as a letter to the United States hardware Industry limited brand, in the days before the Cat Mall, the main sales model is the traditional offline channel sales. Now, the bass Bath Sales model of comprehensive upgrade, strong presence in the day Cat Mall, to network direct sales, the prospect of immeasurable. Therefore, who knows the next "network popularity king" is not the bass bathroom?

Open Shop Special Selling, bass bathroom full range of products 30 percent

Innovative design four functional glass massage shower original price 1148 yuan, parcel post special 488 yuan; Space aluminum material, German sand silver technology Anti-skid Design Bass Kitchen Shelf original price 96 yuan, limited limit of 48 yuan, multi-functional space aluminum shower lifting rack Set 39 percent Super special set 178 yuan ... The reporter in the shellfish bathroom Cat Mall, found that these stunning ultra-low prices, also can not help secretly echocardiography. So it seems, the Bay of bathroom open shop is enough to give force, the full range of products 30 percent of heroism enough to attract onlookers countless, praise sound constantly.

"The average price of an online product can be almost half as cheap as the physical channel. "Bass Bathroom CEO Li in an interview, said, because online sales than offline operating less than shop rent, multi-layer agent, promotional and other aspects of the cost, the price advantage of online shopping products is obvious." Reporters also observed that most of the official brand of sanitary shops are basically a few special products, in the event of large-scale promotional activities, low to 30 percent, 40 percent is not surprising; According to network Records, most of the "popular" less than hundreds of, more than thousands of of the purchase volume. Network sales price advantages prevail, coupled with promotional activities, "Gunmen goods" eye-catching, then, and so on which day the Bath also successfully captive in captivity super high, once network burst red is also understandable.

Reporter learned that the bass bath just on the line, immediately aroused the peer and the general concern of the community, sales soared, the vast number of consumers are also praised as the tide. It is reported that the arrival of the Cat shopping mall is only the first step of the water test, bass bathroom follow-up may also be stationed in other network sales platform, such as micro-blog mall.

Network sales change history, may also change the fate of the sanitary industry. 2012 is doomed to extraordinary, who can rush to meet difficult and on, who may be in advance to get "Ark of the Boat", become a domestic bathroom giant. We wait and see.