Viewing the profit model of SNS from the angle of economics

A lot of people may be unfamiliar with the news reports today about the creation of the Twitter user directory site by Digg founder Ross. I also recently understand what these sites mean, the user threshold is still relatively high. In fact, Twitter can be simply understood as a "micro-blog" composed of SNS social network, write a diary on it as long as one or two words can, and not like Sina blog such a lengthy, so Twitter user threshold is much lower than the ordinary blog, users of the exchange will be very convenient (of course) , the quality of the content will drop a lot).

So what's the point of creating a Twitter user directory site for Digg founder Ross?

We know, unlike Google and Baidu and other traditional search engines using reverse link technology to rank the page, forum and blog class "Micro-content" difficult to find the reverse link, it is difficult to search for "micro-content." Therefore, Delicious, Flickr, Digg and other emerging label sites came into being, users can set the page content personalized "label" to achieve the classification of information management. At the same time, different users can also through the "label" to communicate with each other, forming a "label" SNS community. So the point of creating a Twitter user Directory site is to search for "micro-content" on Twitter, which in turn creates two conversations between users based on "tags."

In fact, "Baidu know" the beauty is also through the user to set the "label", free to set up the forum, concerned about the different "label" users to achieve forum exchanges. We can imagine, if Baidu know also launched SNS community, what will it look like? Oh。

On the application of "tag", you can refer to the latest book "The Revolution of the new digital order".

Finally want to say is, recently on the SNS community, such as a lot of topics, we are also very concerned about this, but mostly watching lively, did not analyze the essence of clear. What is the commercial nature of SNS? I think it's still a service. But it is different from the traditional web1.0 form of the organization of the service, but the mutual service between users, can also be understood as Consumer-to-consumer services. For example, Tencent QQ Group of acquaintances in the internal Mutual Service (tribe), Facebook and school students between the mutual service (tribe), MySpace Music enthusiasts between the mutual service (tribe), Douban books and film enthusiasts between the mutual service (tribe), 51. COM's not to mention the music. Happy NET is also starting from the circle of the Internet practitioners, based on the games such as parking spaces for the tie of white-collar tribes. Of course, if you join the business-to-business or Business-to-consumer services offered by the platform itself, then this tribal relationship will be more secure. For example, Eric Net, Alibaba and Taobao. Everyone can observe whether this is the case.

Therefore, from the economic point of view, there are only three types of the Internet's industrial model: Business-to-business, Business-to-consumer and Consumer-to-consumer. The so-called SNS is only consumer-to-consumer between the User Service mode.

If SNS want to make money, still want to return to the essence, "Birds of a feather flock together", what is the link between the user? What are the mutual service models and how do you provide them with valuable services? (As for the advertising model is the most basic) For example, online games community selling props, MySpace download music, and so on.

Article: Digg founder Create Twitter user directory site wefollow.com (figure)