Waiting for the arrival of the mobile power provider

Source: Internet
Author: User
Keywords Mobile electric dealer can Taobao wireless buy Beyond

Yesterday sent to the annual conference of the Mobile electric dealer special session is no accident relatively deserted. After the end of the plane back, and old A on the mobile electric business chat All the way, my views are as follows.

The existing online retail market. At present, there are three main components of the user behavior of the mobile electricity dealers:

Buy quickly: need something, immediately through the phone to fix. These users have been quite familiar with the online shopping, mobile service is a copy of the PC service, in order to meet their own users anytime, anywhere fast purchase needs. The main category is digital products, ticketing, a small number of daily necessities.

Parity: See something under the line, take out the phone with the online Bibi. These people are about the same as the fast-buying people, but the categories are different and they are concentrated on the standard items.

Stroll: Two kinds of shopping, one is in the Third-party Shopping guide application ' found like ', the other is ' stroll cheap ' refers to some highly viscous users to participate in the use of fragmented time marketing activities familiar with the platform. These categories are mainly concentrated in the never too many women's wear, women's shoes, small home, as well as the rich have leisure and have to take advantage of the maternal and child care products.

Quick to buy and compare these two needs now focus to do a good job of functional support is enough, should come to their own will not come to pull also pull not move. Energy can be mainly in the "stroll" on.

Yesterday, the venue Taobao Wireless, Tencent Mobile business, Beijing-East Wireless, where the wireless people introduced the situation, my basic understanding is:

Every guest: relative to other homes, where the customer's business category and brand positioning, as well as the concept of fast consumption, more suitable for some; In addition, the Department of Wireless installation and marketing has a number of joint advantages. For every customer, mobile electric business can not only layout, but also can be a mature business point. Therefore, every guest movement is independent and easy to understand.

Jing Dong: The core category of Jingdong is not suitable for "stroll" at present, so he only need to do functional support, rely on their own website to do some marketing, so that their old users "need when some use" is good. Therefore, the Beijing-East movement is to the CTO report also no surprise.

Tencent: It feels like the whole of Tencent is not thinking well. Anyway did not think well, online shopping, mall, Pat has porridge has not yet smoothed Shunliu, which has the mind to move also cross come in together to consider Ah, not as independent out of their own thinking, and even think well, for a new game of Tencent, the mobile independent out of space and freedom will be greater. So Tencent's independence is understandable.

Taobao: Taobao wireless no doubt run in front of everyone, as the industry boss existing and immediately have to catch the market, fast buy, price, stroll cheap one can not relax, but also to try a new market, this is the responsibility is to prevent future breakthroughs must be.

Taobao wireless specific business details should not talk about, basically look at products and external data is relatively easy to understand the status quo. But Taobao Wireless in the group's organizational structure to be quite interesting, can ramble about: If a Amoy, Taobao, Cat No spin-off, Taobao Wireless is no doubt with these three lines coexist; but these three a demolition, the total can not let the current small Taobao wireless directly become a subsidiary to the group report it, Select the remaining two: A to represent Ali Wireless future Aliyun report, B linked in the relative neutrality of the business also a Amoy below, I think, is a rational people know not to choose a, not because the loss is too big, but because this thing can not afford to lose, Aliyun lost a big deal is the new site did not Rob, In case of the passing Taobao wireless to take in that is the wolf did not set up the children are not.

I am personally very optimistic about the future of mobile electric business. I think sooner or later there will be a bit more than a PC.

From the user's behavior on the quick purchase, comparison, stroll, these three kinds of future stimulation of the overall big leap must be the last "stroll", now the user is mainly in the use of debris time to stroll, I believe that sooner or later, when the mobile internet beyond the PC, people will not only use debris time to stroll, but with leisure time to visit , from the debris time to leisure time changes, will bring the consumption behavior from "active consumption" to "passive consumption" changes, which will bring the category from the digital products, ticketing, marking to all categories of life changes.

But when it does not depend on how the electricity dealers do it, it depends on how the industry develops. Mobile Internet beyond PV can not rely on the electric business, when no one bought a PC because of the net to buy, and a long because children to learn, games, to chat, watch news, Fry, watch video, and so on, and so on, so that people have a PC computer on the Internet, and then began the online shopping; then people will use smartphones to surf the internet and not to " Use mobile phone shopping ", but to play, chat communication, micro-blog watching news, reading, watching TV, watching movies, when their leisure style is no longer in the study chair to the PC online, but with mobile phone and pad leisure on the living room and coffee bar sofa, mobile electric business opportunities to really come.

When the mobile Internet overtook PCs, mobile operators also went beyond the PC. Pre-sentencing this point in time can be seen in the mobile Internet from the debris application changes, but also can observe the mobile electronics consumer goods class changes. But, no hurry, it's still early.

If not just to see online retail, mobile internet + offline Living consumption, should be the future of mobile electric business more imagination. This can be divided into two parts to see.

The first part, content: the production content, obtains the content, the reorganization content, then unifies the movement the means, lets the user be able to consume the content at any time.

The second part, the transaction: and the merchant carries on the effective communication, even is consumes.

These two parts in the travel and ticketing market should soon be able to flourish the housing exhibition. There are plenty of opportunities in everyday life.

The first part of the people already have a lot of, the public comment has also been relatively mature. But I am still very much looking forward to Cai's leho.com, and Old Zheng's chujian.com. The second part still takes time, and there may soon be new ways to innovate. In the short term, I personally am not optimistic about the application of any payment method including NFC in this piece, because at first we solve "and business effective communication" is also simple and effective, why do you have to "pay the money directly", in addition to pay a lot of trouble, after the pay will bring more trouble things more difficult ...

The notebook is running out of electricity, a word to end: I am very optimistic about the future of mobile electricity market, but this market still need to wait; When people are not just using their mobile phones to surf the internet in time of fragmentation, they use mobile phones to relax.

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