Wal-Mart's electricity dealers are ambushed by policies of multinational retail net complaining

21st Century Web News

Winter has come, for the "electric shock" in China's foreign retail giants, Spring is still far away.

Wal-Mart after the twists and turns hand shop 1th, but still set the Ministry of Commerce policy shackles, reluctantly peel off the platform business, walk in the profit and loss of the wire rope, Tesco, Carrefour after the beach, because of acclimatized once closed online business. Metro billion investment, but logistics, warehousing and other high costs, the company's executives frankly almost lose money.

Despite the rapid growth of the electricity market, but the whole industry in the low wool rate, loss of state, foreign retail enterprises in China "electric shock" after the threshold of heavy. The traditional retailer faces many subversive challenges, such as the disappearance of policy dividend, the conflict of ideas under line, the change of supply chain and distribution, the difference of physical marketing and network marketing, the difference of merchant management rules and the price war.

October 26 This year, Wal-Mart and the formal marriage of No. 1th store. The Cross-border marriage is now hidden.

For Wal-Mart, this is the second time in China's online retail sector. After the failure of the investment Jingdong Mall, Wal-Mart chose the Yangtze River Delta's "Up-and-comer" Shop No. 1th, to the Beijing-east, including the Chinese electric dealers a powerful comeback.

According to the China Chain Management Association data, in 2011, Wal-Mart in China sales of 43 billion yuan, compared to the big run hair and Carrefour 18.6 billion and 2.2 billion respectively, sales growth was lower than the big run hair. But the number of stores is more than the two 86 and 68 respectively. The big competition has put the retail world on pins and needles.

The holding of store 1th, can help Wal-Mart in the Chinese market opening up the territory?

At the right time, Wal-Mart came in every winter. A comprehensive survey of the electric Business circle Aihongbianye, handle nets, Fank IPO blocked, Beijing-east betting on web game platform, "cash flow" when the commitment to the cat, the hit 24 coupons indefinitely closed.

November 19 Gome issued unaudited three quarterly results report 2012 years ago. The report showed Gome's earnings in the first three quarters was 36.057 billion yuan, down 18.02% from a year earlier. The first three quarter net loss of 687 million yuan, and the same period last year gome profit of 1.791 billion yuan. The main reason for the huge loss of Gome is attributed to the drag of E-commerce business.

Gome and Wal-Mart were killed in China's electricity market in the same period in 2010. At that time, Gome to 48 million yuan to buy home appliance manufacturers Bowser Net (formerly Century Electrical Network) 80% shares, complete the bowser network of the absolute holding power. The following year provoked the United States and Soviet Beijing electric dealer price war, in a impetuous noise, 2011 Bowser loss of 194 million yuan, Taobao cat accounted for half of the east, Beijing, Suning, when, excellence, Pat, such as dividing the remaining share of the structure of the basic stereotypes.

At that time Wal-Mart in Shenzhen and Beijing set up an online sales channel Sam member store, is limited to the logistics of the two places, can not be extended to the physical store vacancy in the small and medium-sized cities and worries. He missed the best time to grow up in e-commerce in China.

Wal-Mart's holding of a shop has also encountered a policy ambush.

The Ministry of Commerce conducted an antitrust investigation into Wal-Mart's takeover, and although the holding issue was subsequently approved, the Ministry of Commerce attached a restrictive clause, which stipulates that store 1th must obtain a value-added telecommunications business license or not open Platform services, nor can it achieve its purpose through the VIE structure. The value-added Telecommunications business license is a restricted area for foreign holding companies, which means that the Ministry of Commerce has completely blocked the open platform business of Shop No. 1th.

In order to circumvent the Ministry of Commerce's chapters, open Platform No. 1th Mall in mid-October this year from the official stripping of shop 1th, the opening of 1mall.com, into Shanghai biography Electronic Commerce Co.

After the 1th mall stripped, how to profit imminent 1th shop. The target of the No. 1th Mall next year is to increase sales by 400%, and the turnover will exceed tens of billions, while the number 1th is hard to make profits. And into the Wal-Mart DNA store 1th, in the supermarket food logistics warehousing cost is bound to increase, because this product for the temperature and storage environment are very high requirements.

Analysys International analyst Shou sent to the 21st century network said that this way through financial mergers and acquisitions net to better adapt to the local environment, "but this will not necessarily be successful, Wal-Mart to infiltrate its own management to shop No. 1th, change shop 1th formerly have a growing management model, There is a potential risk for the future of store 1th. ”

According to previous media reports, Wal-Mart has been clear within the recent 2013 to 2015 to close 100 unprofitable stores. How does Wal-Mart's power-business ambitions be achieved by shrinking online and trapped online?

Foreign retailer China Net acclimatized

In addition to Wal-Mart, Carrefour, Metro, Lotus Bee has long been involved in the electrical business. However, the test water for foreign retailers in China is not optimistic.

As early as 2006, Carrefour has been in Beijing, Shanghai, Qingdao and other sites to start online shopping center pilot, members online can choose to pay the purchase of payment card consumption payment method. Unfortunately, due to numerous restrictions on commodity categories and distribution methods, the operation was suspended in the name of system maintenance in April 2008. Now, the site is running, but the 21st century network found that its sales category is small, marketing activities are scarce.