Wang Hanwa: The negative effect of electricity merchant price war obviously advocates value war

Amazon China CEO Wang Hanwa

News and Information September 11-14th, 2012 (11th session) China Internet Conference held in Beijing International Conference Center. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion. During the conference, Amazon China CEO Wang Hanwa received media interviews including news and technology.

Wang Hanwa said that the electricity price war has a negative effect, will eventually bring harm to consumers. But Chinese consumers are becoming more and more mature and less likely to be fooled. In addition, the media in the price war has played a positive role in the future who play false price war, we must think twice.

When asked about the deep-seated reasons for the electrical business, Wang Hanwa said that the cost of the Chinese electric power is too low, dishonest price is too low, they can maliciously bully consumers. The business integrity environment in the US or Japan is much better than in China because their dishonesty is costly. At present, there are problems in the business, but there are loopholes such as laws and regulations. Everyone is a consumer, as the media to guide consumers, to improve awareness, to let those dishonest businessmen pay the price.

Amazon, he says, will not be a part of it, and as a company with integrity, it must ensure integrity. For the price war, Amazon's strategy is not to initiate a price war, but you dare to fight, I dare to. In addition, we follow the price war, do not need U.S. headquarters approval, this right is decentralized. In addition, we do not advocate price war, but the promotion of value warfare, that is, how to bring value to consumers, how to provide value to consumers.

Wang Hanwa in the introduction of Amazon business, said Amazon in the world has three large business, electricity, digital services and cloud computing, currently in China E-commerce, the other two business will also bring China, but there is no timetable. Amazon's tablet has no timetable for entering China, but it's doing the prep work.

When asked how to look at the electric business to do the game, Wang Hanwa said that the electric business to do the game is not reliable, if you want to do, can only be a sideline. Amazon won't get into the business because there's so much more to do.