Wang Huiwen: Using technology to drive services

Group purchase after two years of development, 2011 scale of more than 11 billion. As a local service E-commerce entry point, group buying has just started, compared to the total service industry, its size accounted for less than 1% of the proportion. The overall industry is still growing rapidly.

From the consumer side, the consumer has passed a new stage of buying, acceptance continues to improve, the number of participants, consumer satisfaction and so on to maintain growth; from the merchant side, the number of businesses willing to cooperate again continues to grow. In 2012, the group buying industry will continue to 2011 years of rapid development trend, the scale should rise to about 20 billion.

What is the power to promote the rapid development of group buying industry? The root cause is the strong demand of consumers and businesses, consumers need to enjoy higher quality services at lower prices, businesses need to use more effective promotional methods to attract larger passenger flow. Group buying through the Internet technology, will be offline businesses put online, attract online consumers to buy, and then back to the offline business place consumption, so that consumers and business needs are met.

In this process, how to put the offline business to the line, how to attract online consumers to buy, online after the purchase how to return to the offline consumption, after the consumption of the merchant back, each link, need it technology to promote. China engaged in the service industry, a large number of new online daily purchase order sales are in real time changes, if there is no it technology, it is difficult to imagine the need to invest how much manpower and time to complete this set of lines under the combined business.

For example, the United States Network Technology department last year spent a lot of time developing a set of IT systems, for consumers, businesses, enterprises within the various departments, as far as possible to automate the operation, covering from the business communication, Audit, editing, online to the late consumer, business services, a set of business, from the signing to the sale has a more detailed, Perfect system.

Among them, in the merchant end, the United States Group Network developed a set of automatic knot system, merchants through the background of the system can be at any time to understand the actual reception of the number of users and sales, and can use two kinds of settlement methods: first, the business through the knot system, according to the completion of the sales situation, every half month and the United States Network settlement once; The merchant pre-set, each completes 10%-15% sales, can through this system automatic checkout. This method is currently only used by the United States Group Network.

Through this set of automatic knot system, the United States network with the least financial staff to achieve the fastest rate of return, greatly enhance the satisfaction of business. At present, the United States network merchants two of the willingness to cooperate up to nearly 90% percentage.

It is also in this set of technology driven, group buying led the entire service industry to achieve a more efficient operation. The main performance is two aspects:

One is to reduce the cost, including business operating costs, marketing costs and consumer selection costs. It is a waste of resources, especially for businesses with high fixed costs and marginal costs, such as cinemas, who rarely reach full capacity and usually have plenty of vacant space. And now, group buying allows consumers to be relatively rational to fill enough seats, so that businesses waste investment and operating costs reduced.

In addition, through the group buying platform, business from the street to send leaflets, advertising promotion way to pay by the effect of the way, not to take out any money upfront, 0 of risk investment, after how many costs, is determined by how many people to spend, is completely paid by the effect, marketing cost of waste also reduced.

For consumers, before the advent of the Internet, there has never been the first to pay the meal after the event, the emergence of group buying has lowered the cost of choice for consumers, after screening of the reliable business recommended to him, and online completed the purchase payment process.

Second, improve the service capacity. In the case of increased passenger flow, if the quality of service is not recognized by consumers, it will be amplified through word-of-mouth communication, whereas the quality of service will also be amplified by Word-of-mouth, which virtually enhances the service consciousness of the merchant. In addition, in a large number of customers in the case of short-term influx, to ensure the same or better service levels, businesses must strive through a variety of internal optimization significantly improve efficiency, forcing its overall service capacity to upgrade.

More than more than 10 years ago, the rise of business-to-business enterprises, such as business and consumer, promoted the change of traditional manufacturing industry. 2 years ago, the rise of service-electric companies such as the United States Mission network pushed the service industry to change. Group buying is still in the initial stage, using technology to drive the service industry is still long, it is worth fighting for.