no one will pay for a legendary promotional, and buy a TV or something to go home, but Jingdong mall CEO Liu on Weibo a few provocative comments, still attract the attention of various groups outside the circle. and the Suning easy to buy , Gome, Bowser, when a lot of electricity dealers "enthusiastic" response, will be 14, 15th the entire market focus on the electric business. I can't help but say that Liu's Weibo marketing is doing a wonderful job.
From "Everyone electricity three years 0 gross margin" to "recruit 5,000 intelligence agents to Su Ning Price, there is a unified clothing", when these tragic loss "insider" plus dramatic "price intelligence" waves attack, the entire internet is boiling, forwarding up to 20多万条. Can imagine, 15th early in the morning many netizens squatting in front of the computer, prepare seconds to kill snapped ... Under all expectations, the power merchants ' rhetoric seems to be too prestigious. On the day of the war, more than half of the goods advertised as "the lowest price" were in the state of being out of stock, and even the Web pages were not open. All kinds of power, so that everyone feel "fooled." It turns out that the electricity dealers create a tense atmosphere is only a superficial phenomenon, absolute sincerity owe.
The so-called lookers-on, when the electric dealers in micro-blog noisy, even a lot of media people are closely watching, thinking "evil". To the end to find all the attention and forwarding, nothing more than the "big trick" to add some Mars. Some media people have estimated the cost of Liu's "successful" Microblog marketing: "N Micro-blog (0 yuan) + micro-interview (60,000 Yuan) + A news bulletin (about 10,000 yuan), 70,000 yuan in exchange for the so-called 300 million yuan on the day sales, nearly 80 million of the micro-blog visits, as well as the rival market capitalisation once evaporated 5 billion yuan, This is definitely a miracle, but did not think that after the loss of faith may result in hundreds of thousands of of complaints and more loyal users. ”
"Cheat" recruit all use, the electricity merchant competition is visible generally. But will the consumer ever trust you again? Frankly speaking, the battle seems to have no losers. Jingdong as a challenger, won countless popularity, for its not much advantage of home appliances sales burned a fire; and Suning easy to buy as against side, quick response deserves a praise, the day of the war also has a good harvest; Gome Mall and Bowser more like a dark horse, although the sound is small, but the actual action is very strong. However, the most hurt I am afraid that netizens, for no one, for the electric dealers do propaganda, in the end, everything is just a bluff.