When the only goods will set off the July electric business War clothing special sale close hand-to-hand combat

June Electric sales promotion season just over, July Flash purchase "Double hui" war again!

A few days ago, clothing brand manufacturers have burst materials, when the end of clothing and canton only goods will be targeted at "7.19 Special selling Festival", the two sides will be launched on July 19 clothing sales close to melee.

July 9, the net biography will be smashed 270 million yuan in July advertising, with a strong riposte to "a rapid rise of the special sale platform" to rob the market. Industry insiders pointed out that only product will return the object is two months ago on the line when the clothing special sale channel "tail goods sinks", it is when the tail goods on the line, set off a round of flash shopping war, let originally a solo show of the special selling market into a "double hui" war.

In the 270 million advertising news exposure, only a day after, a brand has exposed the Dangdang clothing tail goods to the 7.19 promotional stock news. According to its disclosure, when the tail of goods will be in July in total stock 400 million for large-scale promotions, and promotional efforts will be the most since the online. Two big sale platform prepares for 7.19 promotion news to be exposed, "Double hui" war is on the verge!

The only product will be when the tail goods sinks

Promotional efforts: 20 percent, may be full reduction + rebate Coupons

Market input: Cast 270 million, online advertising pull traffic

Super Sale Festival, time: 7.19

Promotional efforts: 30 percent caps, strength than June (6.18 is 30 percent caps + 300 minus 150+ gift coupons)

Market input: June voted 4 TV ads, July and the TV program "Beautiful Beauty" strategic cooperation; Total Rob Search and other traffic entry; 300 brands, stock 400 million

Ultimate Selling Festival, time: 7.17-7.19

Crazy Rob supplier "Double hui" war head-on conflict inevitable

At present, the only product will be on the website has played 7.19 Super Special selling festival, but when the end of the article did not disclose specific promotional plans. According to the insider said, at present only the goods will and when the tail goods sinks two big sale platform, is frantically robs the supplier to prepare for July promotion, anticipates both sides specific promotion plan and the dynamics will soon uncover.

This year, the flash purchase of special selling turmoil constantly, first to Dangdang led by the electric business big Guy has on line special sale channel, collective beach Flash shopping market. Only one months, when the end of the product sinks there are more than 300 ground shop brand online. With the cat and the Beijing East Rob suppliers of the situation similar to the previous has been the only product will require suppliers to choose two of the news. 7.19 "Double hui" war is imminent, both sides in the snatch suppliers must have a fierce battle.

In addition, Dangdang tail product sinks "offline brand", "30 percent caps" on the market has a considerable lethality, since May when the end of the line after the sale of sales soared, media reports in June when clothing sales growth of more than 5 times times. According to this momentum, 7.19 products will be with the rapid rise of the sale of the platform when the end of the positive conflict between the goods is inevitable.

When the end of the rapid rise of the quality of the sale of the market first camp has been preliminarily formed

One was once a solo show selling market veterans, one is by virtue of brand, users accumulated rapid rise of the "new", "Double hui" war also reflected from the side, the current sale of the first camp Flash market has been "buy hand mode" of the only product will and "platform mode" when the tail goods sinks firmly occupied.

Industry insiders said that the beginning of the day, the cat, Jingdong and Fank announced into the special selling flash, but then there are few movements, but is always conservative Dangdang to platform model of the clothing tail goods quickly into the rise. At present, the tail goods sales market brand has been the only product will and when the end of the collection gradually divided, the next special selling market "Matthew Effect" will become more and more obvious, "Double hui" will form the first camp, and gradually build high into the tail goods to sell the threshold.

In this connection, some Internet analysts also point out that "the threshold of competition for flash sales is getting higher, before the brand business resources, consumer users, such as the first advantage of the threshold, when the end of the rapid rise of goods, then increased the price, Matthew Effect and other market full competition threshold, leaving the opportunity for other platforms is not much, The first camp of the special selling market already formed preliminarily. To do which industry is the same, the market full competition in the case, there are one or two have been big, you will be more and more difficult to do. ”

For the future sale of the market growth space, the analyst believes that the market space is still very large, especially many of the offline big business has yet to dig, for the only product will and when the tail goods sinks two are far from the death of the degree, but can be sure that the tail goods sold from the original only will be a single show to the present "Double hui" war, Regardless of the competition for the market or brand, the future will have a lot of things to watch.