Where customer Prudential product Transformation Integrated Mall in the electric business war began to lose direction

July 11 News http://www.aliyun.com/zixun/aggregation/7113.html "> every customer Sincerity Goods official website recently carried on the revision, after the revision every guest and the Sky Cat's similarity degree is extremely high, has introduced the third party brand, It shows that every guest is gradually transformed into a comprehensive Business-to-consumer mall.

VANCL (where customer-prudential products) is founded in 2007 by the founder of the Network of excellence, the earliest products only men's shirts, polo shirts two categories, to the later categories covered men's wear, children's wear, shoes, home, accessories, cosmetics and many other.

Where the customer prudential products in the early days of its own brand management or relatively successful, the original "where the object" also let people deepen the impression of visitors. However, with the increasing competition of electric dealers, where customers are from Vancl own brand stores, reduced to a collection of third-party brands of apparel stores.

In the people have lamented every guest's own brand weakening, its official website revision. At first glance: Is this fellow the cat's twin brother? Whether from the face of the official website, or from the sale of goods, today's all the goods, and the cat is very similar.

Every guest vs. Day Cat

Van Xu Xiaohui, vice president of the company, has revealed that 30% of the current customers ' sales are from third party brands. This year, the guests will continue to expand the introduction of Third-party brands, to become a cat, the Beijing-East and other integrated electric platform competition platform.

Every customer prudential product CEO aged had proposed, in the fourth quarter of this year profit, where the customer from last year, after a series of category structure adjustment. Plus from the beginning of the acquisition, to convene a supplier meeting, where the customer has put the profits to the top, the concept of its own brand will be blurred, where the customer will become the flow of the integrated platform for the current.

Where customers do and shopping malls have flow, logistics advantages, the profit is also really beneficial, but it will inevitably damage to its brand, if with the cat, Beijing-east competition, where customers need to change the positioning of marketing ideas. How with the gross amount of the cat, the Beijing-East competition will be to solve the profit problem after another big problem.