Who is in the pilot shoe industry e-commerce through train

Nowadays, with the network shopping gradually become fashionable, many Quanzhou shoes clothing brand Enterprises have followed the trend, innovative marketing model, the eyes to the network direct marketing market. Not only many brands in Taobao out of the virtual store, recently a period of time, the horse, 361 degrees, Mulinsen, etc. is to launch their own official network mall, trying to occupy an opportunity in the network marketing.

However, as a shoe clothing network direct marketing Model "pedigree" ppg, now has gone down the altar of the past. Renowned for manufacturing and brand-name Quanzhou shoes and clothing industry, how in the network direct marketing This "Broad Road" on the Harvest more, the author observed the local shoe-buying platform in Quanzhou: Shoe net (http://www.paixie.net) has developed into the domestic growth rate of the fastest, The most popular user of the footwear business E-commerce trading platform.

How did the shoe net make such a remarkable development achievement in a short time? I think this is every concern of the Internet people are concerned about the topic, I have written in the previous period of time to write the shoe giant Zappos 10 to win the Magic weapon, today we look at the reason the shoe net can be able to work, summed up the shoes have 7 magic weapon, adhere to the 7 heart service:

1. Only sell authentic, quality assured

Shoe-making brings together a number of global footwear industry brand resources, Nets Nike, Adidas, Puma, Converse, Anta, and so a series of domestic and foreign regular sports leisure products. Variety, complete specifications at the same time, Pat shoes to eliminate any fake and shoddy products, the realization of a false loss of three of the commitment, so good faith protection, exempt consumers from worry.

2. The official agent, the price is tempted

Pat Shoes and all joined the direct supplier signed a formal contract, has been made brand manufacturers of the network sales official agent right. All the goods are shipped directly from the factory, without any middleman's fare increase, compared with the traditional market, the price is almost lower than half! So the price of such a value, how can customers not move?

3. Full free shipping, attentive service

Consumers in the shoe network platform shopping full 50 yuan, you can enjoy the preferential treatment of free courier fees, pat shoes thoughtful and attentive service, naturally let the site's visitors stream.

4. Exchange of goods on return, enthusiastic after sale

Pat shoes to the product as the main line, to serve as the guide, as long as consumers have any products are not satisfied with the product can be in 7 days without reason to return the goods. Customer service enthusiastic considerate after-sales service, so that no distance communication.

5. Cash on delivery, safe and intimate

Experience the net buys friends all know, the network shopping most key is, the fancy product at the same time, how can carry on the safe transaction. Then whether you can let the other side of the shipment, and then in the payment, no problem! Now the shoe net is to create such a precedent: consumers in the site to buy any products, can choose to ship first, after the payment of the transaction mode-by courier delivery, until the recognition of the purchase of products, and then payment transactions, security and intimate.

6. One yuan to shoot, interactive happy

Pat shoes from the principle of maximizing the interests of customers, advocating "easy shopping, happy to enjoy" the sales atmosphere. To achieve this, the shoe is specially set up special Activities area the release of all products are one yuan on sale, so that consumers in the process of shopping, but also with the vast number of footwear friends with the competition to snap up the value of goods, easy to enjoy the alternative fun activities, experience shopping and happy two-way interaction.

7. Guess price gift, experience Shuxin

There is no free lunch in the world? Wrong！ If you have been to the shoe net, you will fully understand what is called the world will have a free lunch-shoe network in the setting of a yuan shooting activity zone, but also specially for the vast number of shoe friends opened a free shoe zone: Quiz activity area. Here, only can not think, can not do. As long as you can guess the price of the product set, then nature of the product to let you all!

The author noted that the shoe net every once in a while must launch 1 yuan to grab shoes activities, greatly enhance the popularity of its website, and its site mainly to auction the main way to buy shoes, but also the shoe net from the ordinary shoe shopping site, a "pat" word is to achieve the ultimate, so that users in the easy shopping at the same time, Can experience stimulation and enjoyable fun activities, its success, not unreasonable.