Wine Electric Dealer Development encounter bottleneck: Sales still less than line One-tenth

2010, is called the electronic commerce "the Year of development". Alcohol electronic commerce also starts from that year.

According to incomplete statistics, at present, alcohol E-commerce market has http://www.aliyun.com/zixun/aggregation/34518.html "> independent domain name and platform of the website Vue, the remaining large and small independent domain name of the beverage site at least thousands. Among them, including Jiuxian net, wine multi-net, buy wine network, such as comprehensive liquor business website, but also bought a network, wine, the United States, wine customers, wine ring nets, wine sinks, such as wine specific to the website, Maotai online shopping malls, Wuliangye online and other wine enterprises from the establishment of the consumer website; and Chinese wine business network, Chinese wine Chinese rice Wine Trading network, such as a business-to-business website.

However, as a 5,000-year-old Chinese wine industry, in the development of E-commerce still face a lot of bottlenecks, at present, online sales channels, although the spread of a more extensive, but sales are less than the line below the channel of one-tenth, wine-type electric business is a long way to go.

The first is the lack of talent. E-commerce as a new channel of rising in recent years, the relative shortage of talent reserves, and liquor products sales belong to a more special industry, need to have a deep understanding of wine culture and history. Jiuxian Network Chairman Shang had regrets, understand wine despise E-commerce, understand the electronic commerce and not understand wine. This is the leading cause of the slow development of alcoholic commerce.

In addition, the liquor e-commerce and traditional liquor products sales channels should be a competing relationship, rather than who to replace the relationship. This is a cautionary tale. Jiuxian Network at the beginning of the establishment has said, will use the channel advantage, resolutely curb the price of alcohol, wine price cut low 30%~50%, at the same time to the maximum to meet the ordinary consumers of real wine, affordable wine consumption demands.